Serious skincare for the body, using organic and wild crafted superfood ingredients in luxurious formulations to nourish, nurture and protect without compromising our health or the planet.
79 Lux is the perfect alchemy of potent botanicals, powerful skin healers, anti-inflammatories and anti-oxidants to feed the skin and counter-balance environmental stressors whilst improving its ability to heal and replenish.
How did it all begin?
It began with my quest to find the perfect body product that ticked all of my boxes. I needed something to feed my dry, eczema prone skin. It had to be deeply hydrating but not greasy, natural, largely organic and luxurious.
What sets your business apart?
We use skincare ingredients from Hyaluronic Acid and Zinc, to Frankincense and Gold and add them in quantities that help improve the look of the skin immediately and improve it over time.
What is the concept behind your business or the problem you’re solving?
79 Lux is for women that want to take their skin on their body seriously.
Where to next/What is your brand vision?
Organic growth of game-changing skincare solutions.
What do you feel passionate about/what drives you?
Individual and collective holistic health, which is not about rules, but about tools to help us embrace and enjoy this journey.
Share an example of early life that has shaped you?
I had really bad skin as a child. What once made me insecure has come to empower me.
Highlights of your business journey so far?
Seeing our first product on the shelves of Liberty London.
Key lessons you have learned along the way?
You can’t please everyone all of the time and excellence is a never ending pursuit.
Best piece of advice you have received?
Enjoy the process.
Advice to an aspiring entrepreneur or woman just starting her career?
What funding route have you chosen for your business and why?
Self funded with a lot of support from my nearest and dearest along the way, because although we see this as a long and fruitful journey, taking one step at a time felt right.
Some of the challenges you have faced and how you overcame them?
There have many challenges from printing issues to logistics, but the products themselves have always felt wonderful both literally and metaphorically.
Why is it important to support women-led business?
We cannot be what we cannot see. Our future depends on women inspiring and thriving. And, because there is immeasurable joy and pleasure in supporting and being supported.