Having worked with several independent beauty brands I really felt the desire to help them, plus I suddenly became aware that beauty shoppers were regularly making their decisions on products because of the opinions of celebrities and influencers, rather than because of the product quality.
From a simple idea, I spoke to my various contacts in the industry who all loved the unique concept and really felt there was a need for it. However, they all said the same thing, that if I was going to do it the time was now, so within three months we had launched A Beautiful Life!
The mission is to create a destination site for people wanting to discover great British beauty brands. We wanted to take the stress out of searching, bringing them all together in one place. No other beauty retail site concentrates on UK brands only and we will use this as our USP with a strong PR & Marketing campaign to support it. We are on a mission get people talking and promote British brands to the UK consumer. We are not aiming to compete with the other beauty retail sites with their big brands and large discounts. We are very focused on the quality of the products not quantity of the discounts!