Air & Grace
Air & Grace make ‘astonishingly comfortable’ shoes that quite simply look amazing. Hidden in their trainers you’ll find our Tender Loving Air® comfort technology that made them famous.
Claire Burrows
Founder
How did it all begin?
After 20 years creating footwear ranges for international brands, our founder Claire became increasingly frustrated with the idea that comfort and style couldn't exist. Nine years on and we're now a small but mighty team of specialists, putting our heart and sole into every shoe we create.
What sets your business apart?
Every shoe is designed with longevity in mind. Inspired by real life, and designed to transcend seasons. Plus, with cloud soft comfort at the top of the checklist for every shoe, we make sure to put them through their paces to make sure they’re as comfortable as they can possibly be. It takes around a year from the idea to get the shoe in our hands!
What is the concept behind your business or the problem you’re solving?
We make stylish, comfortable shoes for women always on the go. Shoes that look beautiful, and feel amazing. Unique to Air & Grace, our patented Tender Loving Air® comfort sole combines layers of high performance foam cushioning to give you that “astonishingly comfortable” feeling underfoot. We use the best, high performance materials, usually only found in sports shoes. The result? All the benefits of a technical trainer, wrapped up in a fashion shoe, so you can enjoy walking on air without compromising on style.
What is your brand vision?
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