Alexandra Standley Styling helps trailblazing women elevate their visibility, confidence, and impact through the power of personal style.
With 20 years in the fashion industry, including 15 as a Fashion Buyer for global brands like Marks & Spencer and Amazon. Alex now works with ambitious women who want their wardrobe to reflect the next chapter of their success. After speaking on the TEDx stage and navigating her own transformation from corporate leader to entrepreneur, she understands what it takes to step into a new chapter with authenticity and presence. Her signature approach combines personal styling, colour analysis & psychology, personal brand strategy, and sustainable fashion principles to create wardrobes that are both powerful and planet-friendly. Because when your style is aligned with your purpose, the world takes notice.
Alex Standley
Personal Stylist, Speaker & Sustainable Fashion Consultant
How did it all begin?
After two decades in corporate fashion, Alex experienced her own identity shift on becoming a mother, realising her career no longer reflected her values. Retraining as a stylist, she rebuilt her life and business around conscious living and confidence through style. What began as a personal reinvention evolved into a mission to help other women align who they are with how they show up in the world. Whilst redesigning her own relationship with fashion, she made it her mission to re-educate others on the importance of conscious consumerism.
What sets your business apart?
Alex isn’t just a personal stylist, she’s a style strategist and transformation guide. She combines deep industry knowledge with emotional intelligence, helping clients reconnect with their identity and craft a signature style that speaks before they do. Her approach is non-judgmental, values-led, and rooted in sustainability. Empowering women to show up authentically while making conscious choices that feel good and do good.
What is the concept behind your business or the problem you’re solving?
Many accomplished women feel their wardrobe no longer reflects their success, confidence, or evolving identity. Alex bridges the gap between inner growth and outer expression, helping women build wardrobes that align with their personal brand, leadership vision, and lifestyle. Her process removes decision fatigue, restores confidence, and turns style into a strategic tool for influence and wellbeing. At the same time, Alex is redefining what it means to be stylish and sustainable. Her approach champions conscious consumerism, empowering clients to make intentional choices that honour both people and planet. By maximising what they already own and shopping mindfully for what’s next, her clients build wardrobes that look incredible, feel authentic, and create a positive ripple effect far beyond themselves.
What is your brand vision?
To redefine personal style as a tool for empowerment, alignment, wellbeing and legacy, creating a global ripple effect of confident, purpose-led women who lead visibly and sustainably.
Rooted in identity, styled for impact. Ultimately for future generations to live in a world where every decision has people and planet at the forefront.