AMLY
Where beauty meets wellness, Amly's aromatherapeutic blends, crafted with 100% natural fragrance and inspired by English wildflower meadows, soothe your senses and uplift your mood.
Kerry Moore & Lisa Smallpeice
Co-founders
How did it all begin?
Lisa and I have been friends for over 20 years and have always had a shared passion for health and wellbeing. In 2016 I had been in practice as a Holistic Practitioner and Craniosacral Therapist for over 15 years. Having also studied Homeopathy I had a keen interest in how diet, environment and the products we use can impact our health.
Lisa had a background in fine art but decided to move with her family to an organic farm in Sussex where they converted the farm buildings into eco holiday homes and became guardians of the ancient wildflower meadows, woodlands and hedgerows which boast rare orchids, native herbs and medicinal plants. With a desire to keep things as pure as possible they had a dowser search for a water source & after having it tested, discovered not only was it incredibly pure but rich in both minerals & naturally occurring silver.
I had the idea to create face mists from the special water, combining it with the wildflowers and botanicals on the farm to create a truly holistic product. We both committed to finding the best ways to bring this to fruition and when we found our master alchemist we began our AMLY story, little did we know at that point just what an incredible journey it would be.
What sets your business apart?
It took us over two years to achieve the exact balance of ingredients without compromising on purity. The incredibly pure water at the farm benefits from the healing properties of silver, well known for its anti-bacterial, anti-microbial & anti-oxidant properties.
We are meticulous about the ingredients we use and how they impact our health and the planet. From the beginning we have worked closely with our alchemist to identify botanicals that work to meet the specific requirements for each blend, this includes the actions on skin, senses, mind, body and spirit. We use sustainable packaging. We do not test on animals. We work with charities to support projects that are close to our heart.
What is the concept behind your business or the problem you’re solving?
We offer a holistic approach to the skin/body products we use in our everyday. We want them to become a joyful, sensory experience, a scent memory, a moment of calm and reconnection to self through nature.
What is your brand vision?
We are very excited to be launching a Holistic AMLY Facial Ritual to salons and therapists in spas/treatment spaces, this will broaden our reach and introduce a new audience, also demonstrating how the products can be used to achieve the full benefits.
We continue to build our AMLY community through interactive events both at the farm and around the country.
We are a sensory brand and really want people to experience the products so continuing to find new ways to do this is our priority.
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