Beautifully Unique Beautifully Italian
How did it all begin?
It all started with a passion to support and promote Italian craftsmanship outside of Italy. I then met a fifth-generation goldsmith and fell in love with the art and methods which are used to create beautiful pieces.
What sets your business apart?
Annellino’s artisans’ design, cast, cut stones and handset pieces in our Italian workshop. The wearer knows exactly who made their treasure and where the materials come from and where it is made. This is invaluable nowadays as it enables us to truly take the time to create a piece of jewellery.
What is the concept behind your business or the problem you’re solving?
I think I’m making the purchasing of fine jewellery more transparent. And helping to preserve the traditional craft of jewellery making in Southern Italy.
Where to next/What is your brand vision?
I have a wonderful group of clients in North America. They are as passionate as I am about Italian Craftsmanship and fine 18kt jewellery. I would love to visit on a trunk show road tour.
Annellino Fine Jewellery
What do you feel passionate about/what drives you?
Italian craft and design and la dolce vita.
Share an example of early life that has shaped you?
Italy! Visiting every summer as a child and experiencing living the Mediterranean way of life. The culture, the approach to buying, eating and creating absolutely inspired me to start Annellino.
Highlights of your business journey so far?
When I sent my first bespoke piece to the US. Not only was the client a joy to work with I felt incredibly proud that they put their trust in me and my goldsmith to make a special piece without a face to face meeting. They even sent me a heartfelt note to say thank you and have gone on to commission and collect my pieces.
Key lessons you have learned along the way?
Where there is a will there is a way.
Best piece of advice you have received?
Follow your passion and enjoy the journey.
Advice to an aspiring entrepreneur or woman just starting her career?
Do what you love and everything will follow.
What funding route have you chosen for your business and why?
Some of the challenges you have faced and how you overcame them?
When I first started I felt pressure to bend and change my vision for people who quite honestly weren’t my market. I learned to be strong and confident with my pieces and why I do what I do.
Why is it important to support women-led business?