Annoushka
Annoushka creative fine jewellery for remarkable women. Founded by British jeweller, Annoushka Ducas MBE, they are renowned for intricate yet innovative craftsmanship and ability to tell stories through the playful myriad of jewels in her collections.
Annoushka Ducas MBE
Founder & Creative Director
How did it all begin?
Annoushka came quite naturally when I couldn't find the kind of creative fine jewellery I wanted to wear. My standards are very high - I want to wear jewellery that is beautiful yet playful and contemporary, so the best way to fulfil that void was to design my own.
What sets your business apart?
I create pieces of fine jewellery with narrative that really encapsulate a memory for the wearer as an expression of their personal story.
What is the concept behind your business or the problem you’re solving?
It has always been important to me that all the materials I use are ethically sourced. I only work with craftsmen and suppliers who share my ethos, people who care about the environment and respect the people they work with.
What is your brand vision?
We are very excited to build on our success in Hong Kong and become the first British fine jewellery designer to make a serious move into the Chinese Mainland. I'd love to branch out more internationally - who knows where to next?
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