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The Face of Modern Business

BoB is changing the way the modern business operates. BoB is creating a new business language and a coding system for growth.

How did it all begin?

BoB was born from a desire to build brands, grow businesses, impact industries and shift the world into a new era. True growth impacts everyone and everything in your ecosystem, and with real impact comes real change.

What sets your business apart?

BoB was founded by Linzi Boyd, a serial entrepreneur who spent 17 years building, renovating, and refreshing some of the most famous brands on the high street and celebrities. Inspired to move away from traditional business ventures and instead start a Purpose-driven movement towards global unity, Linzi set up her 4th business BoB Earth: the first real purpose-led platform connecting enterprise to trade. The Earth connects people and businesses with each other to unite, learn together through BoB’s Business School to grow and scale, and facilitates trade with each other to impact change in the world for common good.

What is the concept behind your business or the problem you’re solving?

Institutions alone will never make the change, it will be brands and people that will lead the shift in industries, and Institutions will then follow. We are the first purpose-led on-and-offline platform connecting enterprise to trade. We are connecting business to unite, grow and trade in a purpose-led way to impact change in the world.

Where to next/What is your brand vision?

BoB is the face of modern business, here to shift the world into a new era through the eyes of brands. BoB is inspiring the next generation of world leaders.

Linzi Boyd

Founder of

Business of Brand

What do you feel passionate about/what drives you?

Obviously my kids, but on a work level my drive has always been about shifting industries. Being able to help businesses understand how to build a modern day business model that will drive it from a purpose perspective, as well as a commercial perspective. To be able to impact change in the world, leaving the world in a better place for the next generation.

Share an example of early life that has shaped you?

Leaving school at fifteen with no qualifications and not knowing what I was going to do with my life really shaped me.

Highlights of your business journey so far?

Transferring all my knowledge into building BoB and running BoB School, because all my previous businesses were just driven commercially. But, when I transferred over into BoB, everything was about building it around helping businesses to drive purpose, rather than just commercial value.

Key lessons you have learned along the way?

There are so many to list, I don’t know where to begin! Everyday I think about a lesson. Every time something goes wrong I think to myself, ‘I must remember that learning for next time’. Every single day I reflect on key lessons.

Best piece of advice you have received?

Two profound pieces of advice from my daughter, ‘never give up!’, and she always says to me ‘if you don’t know, you will always find a way of knowing.’

Advice to an aspiring entrepreneur or woman just starting her career?

The biggest one is ‘never give up.’ You will get so many knock-backs and so many people saying you can’t or won’t, and you’ve just got to keep going. If you build your business around the commercials and making money, it is not what’s going to keep getting you out of bed in the morning. You have to build it off a purpose and what you want to be known for, then stick to that vision and never give up.

What funding route have you chosen for your business and why?

In different businesses I have chosen different routes, depending on what we were building and why we needed the funding. In my third business we were self-funded and my second business we got funding because we needed to start manufacturing quickly. With BoB, I needed to build a tech platform so we also got funding in. It’s about what you need the money for and how quickly you want to grow, and not just about going and getting investment. There is lots of different funding available without having to give equity away.

Some of the challenges you have faced and how you overcame them?

Running out of money in businesses has been a challenge. When you own your own business you are constantly trying to get the money through the door, particularly in the early stages of business, which can be stressful. You have wages to pay and people to look after, it’s not just a business, it’s a people business now, and you have their lives in your hands and a responsibility to them and yourself. With experience over four businesses, you learn how to be in a calm space around them.

Why is it important to support women-led business?

My belief is that men and women should be an on even plato, a unity where you don’t have to put women first or men first, it has to be a round balance. What we find at BoB is that when you use the male and female energy in unity with each other, you’re able to do deals in that space, speak on stage and capture the market. It’s not about solely supporting women-led business or men-led business, it’s about balance.




Linzi Boyd

My inspiration is...

My kids.

My greatest fear is...

Not having left a positive impact in the world. When I'm on my deathbed, I want to know I have given it my all.

The most courageous thing I’ve ever done is...

Leaving school at fifteen and being able to fend for myself.

Guilty pleasure?

Chocolate, everyday.

Mantra you live by?

'I can', and 'f*** you I'm going to do it anyway'.

Female role model?

There's something in Oprah Winfrey that drove me from a very young age, and Malala is amazing.

Women-led brand you love?

Of course, The Women's Chapter!

Top productivity tool?

A brain holiday. The way I get most productive is by living by my pace, I know my pace of life and can go really hard, but not for long periods of time, so I need creative down-time.

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