CHALK PR & CHALK PR D.I.Y
Founded in 2002 and thriving, Chalk PR is a senior female-led specialist PR and Influencer Relations Agency offering bespoke strategic consultancy for the Cosmetic, Health, Medical and Wellness sectors.
Emma-Jane Elliott
Founder
How did it all begin?
In 2000 we decided to set up a PR Agency that was Director-led at every stage of the PR process. All too often brands start an agency relationship with Director input, and that gets diluted downwards. Our directors remain fully involved with every client at all times. This means we keep our client list tight and our relationships with those clients close. We work with Brand Founders and with organisations that put relationships first.
What sets your business apart?
We are proud to be a diverse agency and in 2019 we set up our rolling internship programme to help Women of Colour enter the Beauty PR marketplace.
What is the concept behind your business or the problem you’re solving?
Emma Elliot is the original Founder of Chalk PR with a background in Business Studies. She transferred her organizational and people skills to the PR arena in 1990 and has worked with some extraordinary businesses, within other agencies and Chalk PR. Her drive and passion for the industry have grown alongside her experience. Emma is a champion of women in business and diversity within the Beauty PR Industry. She proudly supports the #AgeWithoutApology pledge, helping to change the dialogue around age within her industry.
What is your brand vision?
In 2022 we launched Chalk PR D.I.Y a consultancy option for brands that want to understand the principles of PR better, and have help to develop a strategy and framework but retain control of the execution. We will be looking to develop this further alongside our full-service option. We have also recently up weighted our Social space capabilities with a dedicated team of social specialists.
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