Where style meets sustainability. We’re the only styling subscription service for secondhand fashion, making shopping preowned effortless and stylish.
We use expert stylists and technology to offer a preowned personal shopping service.
How did it all begin?
By sitting at the “Queen of Thrift” Bay Garnett’s kitchen, talking about how hard it is to shop secondhand, and how long it takes her to rummage and hunt for great pieces. I had an allergic reaction to that. Knowing how resale is booming and growing at 21x the rate of new clothes, I thought – technology must be able to help with that. That’s how Circle of Style was created, helping stylists by using technology to create order out of the chaos and unpredictability that is secondhand fashion.
What sets your business apart?
We’re the only styling subscription service in secondhand fashion. We have world-class stylists, led by Bay Garnett, handpicking really special secondhand pieces to suit our clients’ size, spend and style preferences.
What is the concept behind your business or the problem you’re solving?
Creating order in a chaotic, unpredictable secondhand fashion market, to lower carbon emissions whilst elevating style and quality.
Where to next/What is your brand vision?
We want to use experts (like stylists) with technology (AI/ML) to create personal shopping services in all sectors of preowned, from womenswear, kids, menswear, through to gifting, homewares and jewellery.
Circle of Style Ltd
What do you feel passionate about/what drives you?
Empowering women, and changing the rulebook on financing and investment, founders, and supporting my staff to excel. Changing the rules in fashion so it’s not trends dictated by the few, but about expressing your personal style. Lowering carbon emissions so we can stop harming the planet, whilst not compromising on personal style.
Share an example of early life that has shaped you?
I was lucky enough to be an immigrant into this country, with a very bright mother who was forced to leave school at 12, who made us feel we could be anything, and that certain subjects (like Maths and the Sciences) were not just for boys.
Highlights of your business journey so far?
Meeting some incredibly supportive and intelligent people that have wanted to invest. Slowly building an incredible team who want to hustle and do everything they can to build a global billion-dollar business.
Key lessons you have learned along the way?
Take your time more. Breathe. Have faith.
Best piece of advice you have received?
Other people don’t go as fast as you, go at their pace so you don’t scare them! All coins have two sides, so strength will always have a flip side or growth area.
Advice to an aspiring entrepreneur or woman just starting her career?
Get your numbers right. Make sure it’s viable. And once you’ve made sure, get people around you that will believe in you and help you build your vision.
What funding route have you chosen for your business and why?
Angel investment so far (pre-seed). As a sole founder, I love having my angels around me.
Some of the challenges you have faced and how you overcame them?
VCs are a strange species, but I’m beginning to understand their language. It’s very white and very male. so I’m learning from people who are on the inside, who are wise and can help me understand the rules of engagement (so I can change them later).
Why is it important to support women-led business?
Because we makeup 50% of the population, have a huge amount to give, and limiting us is limiting humankind.