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Acupuncture for cosmetic purposes combines beauty with wellbeing. Painless and non-invasive.

We combine the power and wisdom of centuries-old natural practices with state-of-the-art methods to offer tailored treatments that are highly effective.

How did it all begin?

In the early days of my practice, I found myself using facial and ear acupuncture points a lot to treat neck pain, headaches, jaw pain and stress. I was fascinated by the power of Acupuncture in treating skin conditions and went on to train extensively in facial acupuncture, Chinese Medicine, skin ageing process and skin conditions. In my treatments I marry Traditional Chinese Medicine with my background in Physiotherapy, Anatomy, Physiology, research and clinical reasoning.

What sets your business apart?

At the heart of my approach is a new definition of beauty: healthy ageing and looking and feeling better.

My unique approach to aesthetic acupuncture works on two levels; first stimulates the facial muscles and the micro-structure of the dermis, then triggers a significant impact on hormone release to heal the entire body and improve symptoms of sleep deprivation, stress, anxiety and hormonal imbalances.

My treatment is a luxurious facial that combines the best of Eastern traditions and Western science. The results are transformative. The appearance of fine lines and wrinkles is reduced as the skin gets lifted and toned. The face looks more plumb with a radiant glow. The mind is cleared while the entire body finds its equilibrium.

It employs face and body acupuncture, sculpting facial massage and skincare products, as well as the use of LED light therapy.

What is the concept behind your business or the problem you’re solving?

In clinic I am seeing increasing numbers of people who suffer from skin conditions and premature ageing. This is a result of modern lifestyle with reduced good quality sleep, poor diet and lack of exercise. We live in a world where our stress levels are constantly high, the technology has changed our relationship with nature and we are exposed to toxins on a daily basis. This motivated me to develop a treatment that optimises your skin’s own ability to repair and regenerate itself – not just stop the visible signs of aging, but actually help restore a more youthful appearance. I have created a treatment environment/ sanctuary, which is designed to help you escape from daily concerns, clear your mind, and promote relaxation.

Where to next/What is your brand vision?

The vision for our business is to continue to share our knowledge and expertise, by helping more women realise the health and wellness benefits of our treatments. Growth has been key over the past two years and we are excited to continue this with many exciting announcements and launches over the next months!

Athena Giralea

Founder of

Cosmetic Acupuncture Wisdom

What do you feel passionate about/what drives you?

I am passionate about helping people feel confident with their skin. It’s important to me that everyone feels beautiful and empowered, both inside and out.

Share an example of early life that has shaped you?

As a child and teenager, I was exposed to the pressure of playing in front of an audience when I had to perform solo pieces of music. This experience taught me how to manage stress and the pressure of performing well whilst being in the spotlight – skills that are applicable beyond music.

Highlights of your business journey so far?

I felt proud and honored when Harvey Nichols offered my clinic a space to provide holistic care. Working alongside a big team and a plethora of skincare brands helped me provide an even more extensive treatment to my patients.

Key lessons you have learned along the way?

The first lesson was to remain focused and never give up. The best way to succeed is through a combination of perseverance and communication. Handling a startup business can be challenging, but it’s also very rewarding and fun! You need to learn how to deal with stress effectively, and manage your time well so that you work on the most important tasks first.

Best piece of advice you have received?

Don’t worry about the things that happened and about the things that haven’t happened.

Advice to an aspiring entrepreneur or woman just starting her career?

It’s important to look after not only your team but also yourself, your health and your well being.

What funding route have you chosen for your business and why?

Self funded so far.

Some of the challenges you have faced and how you overcame them?

Most businesses faced some challenges when the pandemic hit. In some ways, it put a stop to everything and forced me to slow down and focus more on the little joys that come along with everyday life.

It was my son’s joyful nature that inspired me to enjoy the simple pleasures of life.

Why is it important to support women-led business?

Women should be encouraged to pursue their dreams and progress in their careers without compromise. Women-led businesses have the opportunity to change the culture of work.




Athena Giralea

My inspiration is...

my son & my husband.

My greatest fear is...

something bad happening to my family.

The most courageous thing I’ve ever done is...

giving up my employed role to start my own business.

Guilty pleasure?

cakes and pastries.

Mantra you live by?

thinking positively will bring positive things in your life.

Female role model?

Coco Chanel. She was a visionary woman, leading the way as an independent business woman, and creating the life she wanted.

Women-led brand you love?

Rodial by Maria Hatzistefanis.

Top productivity tool?

self-care! It gives me the energy and productivity boost I need.

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