DOMA Cosmetics
DOMA is a skincare range made with conscious ingredients for real results. At DOMA we are focused on efficacy, safety and the preservation of the environment.
Donna Maneva
Founder
How did it all begin?
DOMA was founded in February 2019 when I met my first formulator and my journey of creating real products began. DOMA in Bulgarian means 'at home' - you are at home in your own skin and feel safe and protected. Also, it is an amalgamation of my name - Donna Maneva. As a facialist of 18 years, running a high-end clinic from my central London address, my dream was always to create a product that combined high performing natural ingredients whilst being effective enough to slow the signs of ageing. I wanted to develop my own skincare range that marries ancient skincare knowledge with the latest scientific discoveries. My mindful quest took me around the world discovering long sought-after skincare secrets, which I applied directly into creating DOMA.
What sets your business apart?
If we apply the right products to the skin, we can unlock the mechanism of self-repairing and constant rejuvenation. I was inspired by my clients’ skincare concerns to create my own range of products to address a multitude of issues, without layering and overwhelming the skin. DOMA includes high quality, natural, and organic ingredients based on science and old traditions, specifically designed to give all the necessary tools for the skin to perform and stay young and healthy.
What is the concept behind your business or the problem you’re solving?
I discovered youthfulness has three key elements - hydration, cellular repair, and a young mindset! Ageing skin has reduced wound healing capacity and increased water loss as well as having to constantly defend itself against environmental aggressors, so I wanted to create a skincare formula that helped maintain optimum skin barrier function and protect against age related dysregulation. My passion for my work, the trust of my clients in me, and my love and gratitude to nature, which is protecting and healing, helped inspire me on the road to creating DOMA. Ultimately, I wanted to create a skincare line that I could use on my clients in a professional capacity that rivalled all the brands I currently use and one that could be purchased by my clients to use at home to maintain their skincare regime between treatments.
What is your brand vision?
We have another product that is just about to launch- our Night Elixir, which is a healing and repairing serum. We also have two more products in the production pipeline. I will continue creating products needed to restore the balance between our skin and nature. I am constantly inspired by my clients so it will be an ongoing journey.
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