Emmy London
Emmy London is a British luxury brand renowned for its exquisitely handcrafted bridal and occasion shoes, blending timeless elegance with exceptional comfort.
Emmy Scarterfield
Creative Director & Founder
How did it all begin?
Creative Director & Founder Emmy Scarterfield has always been passionate about shoes and accessories. After working for well-known accessory brands in London and Milan, Emmy spotted a gap in the market, beautiful bespoke bridal shoes. Why Bridal? Bridal suited Emmy's skill set, her experience in luxury fashion and obsession with attention to detail. Why Bespoke? It made perfect business sense to initially only make what she'd sold.
What sets your business apart?
All our shoes and accessories are designed by Emmy Scarterfield and her nearly all-female team who implicitly understand and experience the important balance of look & feel. We are committed to sustainable growth, by increasing our Made-To-Order quantities and carefully managing stock, we never over supply, and with this we are fair to our suppliers, whist maintaining choice for our clients.
What is the concept behind your business or the problem you’re solving?
We create a world where the client can indulge in her shoe love. Where she can look and feel elegant, comfortable and sophisticated. We provide the product, service and environment for her to walk confidently, to support her from the feet up!
What is your brand vision?
As a business we continue to go from strength to strength, grown organically by Emmy and her husband Dickie and a fantastic team they call the 'Emmy Family'. The collection has evolved way beyond bridal and now offers 'off the shelf' designs as well as their 'made to order' offer which is still very much at the heart of their philosophy.
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