FabRap™
FabRap is a sustainable gift-wrapping brand inspired by Indian textiles and the Japanese tradition of Furoshiki, offering an elegant, eco-friendly alternative to disposable paper.
Hema Kumar
Founder
How did it all begin?
I’ve always found gift wrapping to be rewarding, as a child I wrapped gifts with a wide range of fabrics. The act of giving is such a powerful way of communicating our love, gratitude and appreciation for a person.
Being of Indian origin, and growing up in the UK and Australia I was surrounded by luxurious textiles and was always fascinated by the immense array of colours, fabrics and designs I would find during visits to India. It was when I was living in Dubai and Vietnam that I saw people primarily wrapping gifts in cellophane film, causing non recyclable waste. Realising there had to be a better way, I thought back to the way I wrapped gifts as a child. Through my background in organic cotton and textiles I began to search for a suitable supplier, and also to curate the perfect fabric for ease of use and durability.
In 2019, I launched FabRap, and I’ve been thrilled by the response. We have been recognised by significant media outlets, even being featured in the commemorative album for the Queen’s Diamond Jubilee in 2022.
We’re proud to say that our products 100% GOTS certified organic and made under fair labour conditions in India. Our supplier has a small operation, and while in production for our products the workforce grows by around 40%.
What sets your business apart?
From what our customers tell us, the most important reason people buy our products is because they love the fact that we are 100% GOTS certified organic and sustainably produced. That, and the fact that all our designs are exclusive to our brand and that they cannot be found in any fabric store.
What is the concept behind your business or the problem you’re solving?
Millions of tonnes of wrapping paper are thrown into landfill every year. The biggest problem is, wrapping paper is generally unrecyclable due to the fibres in the paper begin too small. On top of this, most wrapping paper is laminated and embellished with toxic dyes or glitters which is just terrible for our environment.
We’re about giving back to our planet and paving the way for a more socially and environmentally conscious future that we can all be proud of. We plant a tree for every order we receive as our way of giving back.
What is your brand vision?
To expand to selling in more locations around the world. Also, we have recently completed a few corporate gifting orders, and we can see that this is an area of great importance and very relevant for our product. Whether it be for employees or customers, corporate gifting is a successful way to enhance a company’s presence and cement sustainable corporate governance objectives.
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