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FLOWERBX is an online flower delivery service that sources the freshest flowers, direct from the growers, and delivers them to your home or office.

Because of our unique way of buying flowers on demand, we offer extraordinary freshness and value.

How did it all begin?

It has been decades in the making.

What sets your business apart?

Our obsession with quality, our dedication to service, our passion for flowers, our creativity and our singularity of vision. We are the global authorities on living your best life with flowers.

What is the concept behind your business or the problem you’re solving?

We are the first and only consistent, quality-led, premium International flower brand.

Where to next/What is your brand vision?

GLOBAL FLORAL DOMINATION.

Whitney Bromberg Hawkings

Founder of

FLOWERBX

What do you feel passionate about/what drives you?

At work, I and the team are endlessly passionate about quality, service, sustainability and beauty. We are all dedicated to creating a beautiful experience with flowers. At home, I am passionate about my family. They are the drivers behind everything that I do.

Share an example of early life that has shaped you?

Getting my first job out of school as Tom Ford’s PA at Gucci was a life-changing experience that shaped my entire career and who I am today.

Highlights of your business journey so far?

Oh there have been so many! And so many lowlights too. The roller coaster is real. One of the major highlights is being able to work on so many notable projects with so many globally recognized luxury brands. One that instantly comes to mind was creating a 30-metre floral chandelier in the Orangerie at the Palace of Versailles for Louis Vuitton; that was a real pinch-me moment.

Another major highlight was working on the Tiffany & Co x FLOWERBX pop-up shop at their flagship store in NYC for Valentine’s Day. For me, creating a brand that can – very humbly! – sit alongside arguably one of the strongest American Heritage brands meant so much to me, and was a great testament to the strength of the brand we are building. Finally, opening our first flower shop at Corinthia London is a dream come true for me and has been the most rewarding partnership.

Key lessons you have learned along the way?

Dream big. Fail fast.

Hire people who are better than you.

Best piece of advice you have received?

Never hire people you don’t want to have dinner with.

Advice to an aspiring entrepreneur or woman just starting her career?

Get a very thick skin and be prepared to work harder than you ever have in your life.

What funding route have you chosen for your business and why?

What funding route haven’t I chosen? I have amazing angels and incredible, supportive venture funds on my cap table, and feel very lucky to have financial support from people who get me, get the vision and are 100% supportive of FLOWERBX (as well as being wonderful brand ambassadors).

Some of the challenges you have faced and how you overcame them?

Every day presents a new set of challenges, not to mention the unprecedented macro conditions that we have faced over the past 5 years. From Brexit, Covid, Inflation, 2 wars and the cost of living crisis, on top of the every day challenges of running a start up – let’s just say it hasn’t been a smooth ride. I have learned and lived resilience, agility and stamina over the past few years.

Why is it important to support women-led business?

Every day presents a new set of challenges, not to mention the unprecedented macro conditions that we have faced over the past 5 years. From Brexit, Covid, Inflation, 2 wars and the cost of living crisis, on top of the every day challenges of running a start up – let’s just say it hasn’t been a smooth ride. I have learned and lived resilience, agility and stamina over the past few years.

60

Seconds

with

Whitney Bromberg Hawkings

My inspiration is...

my family.

My greatest fear is...

anything happening to my family.

The most courageous thing I’ve ever done is...

leave TOM FORD to start FLOWERBX.

Guilty pleasure?

red wine.

Mantra you live by?

feel the fear, but do it anyway.

Female role model?

I am surrounded by so many incredible women. Chrissie Wheeler (The White Company Founder), Clare Hornby (Me and Em), Trinny, Carmen Busquets, , Dr. Barbara Sturm, Ruthie Rogers are all hugely successful founders for whom I have so much respect.

Women-led brand you love?

Hurr, Peanut, Ruuby, Collagerie, Memo Press, WNU, Glassette, Sana Jardin among so so so many others.

Top productivity tool?

Zoom, Evernote, Slack, Asana.

FLOWERBX has created a SPECIAL OFFER exclusively for Women's Chapter Members

for FREE to view offers

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FLOWERBX

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