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Helping individuals and business owners navigate the complexities of protecting themselves, their loved ones, and businesses with award winning insurance advice.

How did it all begin?

I started my career on the corporate side of the Protection Industry, working to a senior level. My experience here highlighted to me that there was a gap in the market, to offer specilist protection advice by working with professional introducers.

In 2014 I launched Heath Protection Solutions. I wanted to create a business that supported individuals and business owners seeking professional, consultative protection advice.

What sets your business apart?

We support underserved markets accessing advice. Smaller businesses are often unsupported with protection advice, and do not understand the risk to themselves and their businesses of not having adequate protection planning in place. Part of the action required here is education. I regularly deliver in-house training to accountants and solicitors on how to identify and talk about protection needs with their clients.

I am an ambassador for the Chartered Institute of Insurance and their market initiative, this has led me to work with women’s groups to educate on the need for protection planning.

What is the concept behind your business or the problem you’re solving?

Heath Protection Solutions is a specialist, multi award winning advisory firm. Offering bespoke protection advice to both private clients and businesses based both in the UK and Internationally with a protection need in the UK, including both personal protection options for mortgage debt and inheritance tax liabilities, and business protection options for UK/Channel Island businesses. Business Protection – Shareholder Protection/Key person insurance/Relevant Life Cover & Executive Income Protection Family Protection – Life cover/critical Illness cover/income protection and family income cover (designed to pay an income on death, used for protecting maintenance payments and school fees). Intergenerational Wealth – Whole of life cover/Life cover to protect a gift from IHT. Group Protection – Group Life/Group Critical illness/Group Income Protection/Group Private Medical Insurance Supporting better access to good protection advice is at the center of my business.

Where to next/What is your brand vision?

In 2024 we plan to grow our professional network and expand our advice team, so we can educate and reach more people that need advice.

Naomi Greatorex

Founder of

Heath Protection Solutions Ltd

What do you feel passionate about/what drives you?

Easy access for all to high quality financial advice

Share an example of early life that has shaped you?

Being a young parent, which gave me the drive and determination that has shaped my career.

Highlights of your business journey so far?

Being named Protection Adviser of the Year 2021.

Key lessons you have learned along the way?

Give yourself a break, some time out of work makes you so much more productive. The importance of short medium and long term goals so you don’t get stuck. Enjoy what you do, you spend so much of your life at work, it’s so important it makes you happy.

Best piece of advice you have received?

Don’t waste your time and energy worrying about things that are outside your control.

Advice to an aspiring entrepreneur or woman just starting her career?

Be patient, if you have the right mindset and have a plan don’t get disheartened if success isn’t immediate.

What funding route have you chosen for your business and why?

Self-funded, as an advice firm I didn’t need a large investment to get started.

Some of the challenges you have faced and how you overcame them?

I have worked in a male dominated industry for over 20 years, and in most meetings, at the start of my career was the only woman in the room. I always went into every meeting with a plan of what I hoped to achieve. Preparation and speaking up were key.

Why is it important to support women-led business?

Women bring unique perspectives and problem-solving approaches to business. Women led businesses create role models and encourage entrepreneurship in younger women.




Naomi Greatorex

My inspiration is...

My family.

My greatest fear is...

Losing loved ones.

The most courageous thing I’ve ever done is...

Leaving my corporate job to start my business.

Guilty pleasure?

Grey's Anatomy.

Mantra you live by?

Live in the present moment.

Female role model?

All women.

Women-led brand you love?

Jo Malone.

Top productivity tool?

My iPhone.

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