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Our approach is like our design, beautifully simple.

We create luxurious wardrobe staples that feel like nothing else, it’s what makes us unique and why customers keep coming back.

How did it all begin?

We care about being a sustainable and ethical brand. A year travelling opened founder Isobel Ridley’s eyes to the negative impact of what we throw away. So when she started her business, after honing her skills at Burberry London, taking a sustainable and ethical approach was the only option.

We consider every part of the manufacturing journey; we’re passionate about traceability, how we source and manufacture is fundamental. We want you to feel good about the clothes you’re buying and feel great wearing them. So we design with the softest fabrics to cocoon and ease you calmly into your day. And our ‘care’ extends beyond product, it underpins our customer service, our team and the women (and some men) who make our clothes.

What sets your business apart?

The quality and fit of our products.

What is the concept behind your business or the problem you’re solving?

The concept behind the business is to provide good quality and well-fitting wardrobe essentials that are made from the softest, most sustainable fabrics available, that are always in stock. While showing our customers how our products are made.

Where to next/What is your brand vision?

The aim is to continue to grow the business profitably, while being as environmentally conscious as possible and providing the customer with what they want.

Isobel Ridley

Founder of

Lavender Hill

What do you feel passionate about/what drives you?

Producing quality products that our customers enjoy while being as environmentally conscious as possible.

Share an example of early life that has shaped you?

I’m dyslexic and I struggled at school, I watched my classmates find tasks really easy and I had to learn early on that we all develop at different stages and not to give up.

Highlights of your business journey so far?

Being a solo female founder that has organically grown Lavender Hill for ten years while being able to give back to our community at the same time.

Key lessons you have learned along the way?

It takes time, patience and resilience to grow a business and there are great highs and huge lows – it is important to recognise how far you have come and celebrate the wins along the way.

Best piece of advice you have received?

To keep going and to learn from mistakes.

Advice to an aspiring entrepreneur or woman just starting her career?

For the aspiring entrepreneur: if you don’t try you never know.

For a woman starting out in her career: ask questions and be a sponge.

What funding route have you chosen for your business and why?

I set up Lavender Hill with £10 000 and have organically grown it since then, I have considered raising capital at different stages but I have yet to find the right strategic partners.

Some of the challenges you have faced and how you overcame them?

Knowing when something isn’t working and to walk away.

Why is it important to support women-led business?

Because our struggles/challenges are greater than most people realise.

60

Seconds

with

Isobel Ridley

My inspiration is...

The women around me.

My greatest fear is...

Not trying.

The most courageous thing I’ve ever done is...

During covid I set up a face mask campaign where for every facemask pack a customer purchased we donated one to the Katherine Low Settlement. We donated over 20 000 in the space of 6 weeks.

Guilty pleasure?

Chocolate and red wine.

Mantra you live by?

Start small. Dream big. Help others.

Female role model?

Liz Earle and Trinny Woodall.

Women-led brand you love?

Daylesford, due to their commitment to organic farming and sustainability.

Top productivity tool?

Switching off social media.

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