A native Swedish-Norwegian, I grew up close to nature. As a mother with frequent overseas business travel, I was seeking handbags that were beautiful, light and versatile enough to keep up with my everyday life. At the same time, I realised that there was a huge need to transform the way products are designed, produced and consumed.
Together with my business partner, Lisa Niedermayr, a textile expert, artist and designer, we set out to create accessories made with natural materials, designed for circularity.
We are a pioneer in the area of circularity in handbag design. Our mission is to create products that can be re-used and re-purposed to have several life cycles. We use high-quality vegetable tanned leather from small European farms and apply a zero-waste policy to use all raw materials. We believe that circularity is the key to real sustainability.