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Entrepreneurial finance directors and management accountants who specialise in supporting fast-growing businesses.

Entrepreneurial finance directors and management accountants who specialise in growing businesses, raising funds, overcoming profit and cashflow challenges, planning for a future exit. Inclusively supporting diverse-led businesses.

How did it all begin?

A desire to support inclusively-led businesses, using +20 years of experience to make a difference.

What sets your business apart?

We believe traditional commercial support is too one dimensional, leaving business leaders missing out on new approaches, thinking and ideas. So we bring a more inclusive, emotionally intelligent approach to support and challenge leaders to help them to achieve their goals.

What is the concept behind your business or the problem you’re solving?

Finance directors who are entrepreneurial themselves, who are founder, growth and funding focused.

Where to next/What is your brand vision?

Continue growing our impact for women-led businesses, so that together we are shifting equality of respect, wealth and life choices.

Amy Newton

Founder of

Newton's Theory

What do you feel passionate about/what drives you?

Equality and being open to understanding how our best intentions are undermined by unnoticed cultural beliefs.

Share an example of early life that has shaped you?

Growing up in the North Yorkshire dales, valuing being down-to-earth, honest and fair.

Highlights of your business journey so far?

Women-led businesses coming to us and saying they love how we talk to them, openly and with respect.

Key lessons you have learned along the way?

Be yourself. Listen to yourself and others. Keep picking yourself up. Continue learning.

Best piece of advice you have received?

Understanding that change takes time.

Advice to an aspiring entrepreneur or woman just starting her career?

Find and push on the doors that are open, move away from places where you morph who you are to fit in.

What funding route have you chosen for your business and why?

The freedom of organic growth, I love and am driven to supporting women-led businesses to grow and making waves in inclusive investing.

Some of the challenges you have faced and how you overcame them?

Breaking out of the cultural pressure (on women) to conform, by being okay with myself and speaking out.

Why is it important to support women-led business?

Women create businesses that support the essential to life, health and enjoyment needs of women, delivering them in a way that treats women in the way they want and deserve to be treated, with respect.




Amy Newton

My inspiration is...

lifting up female founders, their businesses and our team; running an equitable business, that makes a difference in equality for women-led businesses, their growth and their funding.

My greatest fear is...

equality going backwards.

The most courageous thing I’ve ever done is...

everyday women are courageous, putting themselves out there as themselves, that’s my everyday courage.

Guilty pleasure?

chocolate, a glass (or two) of wine, MAFS.

Mantra you live by?

equality is our individual responsibility.

Female role model?

all women, gone are the days of only one exceptional woman being allowed to rise.

Women-led brand you love?

Davy J; Stephensons Law; All About the Cooks; LiBi; Focused for Business; Grace & Green; Views for Change; British Blanket Co; Teresa Tarmey; NextUp; LatchAid.

Top productivity tool?

planning the day/week to suit your energy patterns.

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