Nudea
Nudea the British lingerie brand reinventing everyday underwear, consciously and comfortably. They use sustainable materials and innovative fit technology, creating supportive, stylish intimates designed for real bodies and real life.
Priya Downes
Founder
How did it all begin?
When shopping for underwear, Founder of Nudea, Priya Downes was often left feeling uninformed and unsupported. After asking several friends about where to turn for reliable everyday pieces, she found that there weren’t many options at all and even less which were also kind to the planet.
This sparked Priya’s motivation to create her own line of bras and briefs designed with purpose and the perfect fit in mind, to create a brand with sustainable and ethical business practices at its core, only working with factories and suppliers who share this ethos and responsible outlook. To provide a solution to everyday underwear that is comfortable, easy to wear and supportive.
What sets your business apart?
Nudea is a thoughtful curation of underwear & sleepwear created from natural and recycled materials. Each piece is purposefully designed with the perfect fit in mind.
Born from a desire to offer the functional, the necessary and the purest form of comfort, we aim to provide the best foundations to support your unique personal style while ensuring that the layers closest to your skin feel the most supportive, comfortable and flexible.
What is the concept behind your business or the problem you’re solving?
We are passionate about leaving the world in a better way than we found it. It is this belief that inspires our sustainability practices and pledge to support our community of like-minded women by empowering our customer to make positive changes, no matter how small. For a more sustainable and balanced future. To create an understanding that this change starts with self-care. We are proud to be B Corp Certified.
What is your brand vision?
While we use responsible materials, minimise our use of plastic, locally source our components to the assembly factory, monitor our carbon emissions and recycle our customers’ bras, this only scratches the surface.
We need to continue working with our manufacturers, customers and operators to create systemic change that is bigger than just one brand. It is the only way as an industry we can make a real change to move forward.
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