Home organising for beautiful, functional living.
We truly believe an organised home is not only good on a practical level, it is good for the mind. We bring expertise and a passion for organising into your home, leaving you with beautiful and functional living spaces.
How did it all begin?
After 20 years in the fast-paced worlds of fashion and marketing, we decided to make a change and work on our shared passion for creating decluttered, well designed and de-stressed home living spaces. After 15 years of friendship and a longstanding desire to run a business together, Organise-d was born over a glass of wine and haven’t looked back.
What sets your business apart?
We approach each client’s space with a fresh perspective and our solutions are completely bespoke, designed to work for the lifestyle of the individual client.
What is the concept behind your business or the problem you’re solving?
We know first-hand how a cluttered home life can effect your mental load. We want to help our clients live an Organise-d life. We work with them to detox what is no longer needed, design the space according to how it is used by them and their family, leaving them with a functional, beautiful space that is easy to maintain.
Where to next/What is your brand vision?
We have been blown away by the response to our concept and have had a steady flow of referrals from very happy clients. We will be expanding our team to manage the demand and ultimately plan to expand Organise-d nationally.
Hayley Harrison & Gemma Abraham
Founders of
Organise-d
What do you feel passionate about/what drives you?
We are both extremely passionate about mental health. With Organise-d we want to lift the mental load a disorganised house can create for our clients. Life is so busy and stressful, so your home needs to be your sanctuary, not yet another form of stress. What we implement with our clients is a maintainable system that easily fits into their lives.
Share an example of early life that has shaped you?
I (Hayley) have OCD. Clutter and mess make me extremely anxious and stressed. I find it hugely important for my mental health to have my home organised and everything in its place. Tidy house, tidy mind is very much how I roll.
Gemma is also a tidy freak, but coupled with that has the most incredible eye for style and design. She brings ‘Organise-d beauty’ to the team and is always adding the finishing touches to our work, which she just loves.
Highlights of your business journey so far?
The tears of joy we see from our clients when we unveil the final results of a project – you cannot beat the feel-good factor of changing someone’s home or office life.
Key lessons you have learned along the way?
Never underestimate how long a project will take – it is always more time than anticipated. This is probably not helped by the fact that we are complete perfectionists!
Best piece of advice you have received?
Don’t be afraid to charge what you are worth.
Advice to an aspiring entrepreneur or woman just starting her career?
Do what you love and work will never feel like work – that may sound cliché, but it has taken us years to get to where we are at now and we so wish we had followed our passions earlier. We truly love what we do.
What funding route have you chosen for your business and why?
We are self-funded. Aside of the storage solutions we implement, it is our time and expertise clients pay for.
Some of the challenges you have faced and how you overcame them?
Sceptics – we were met with a lot of negativity and skepticism when we both decided to leave the corporate world to follow our passion. We chose to ignore the naysayers and focus on the business we knew we could make a success of.
Why is it important to support women-led business?
We talk about the mental load of women a lot – to each other and with our clients. It is what often stops women following their dreams. It is that added layer of stress and anxiety that comes with home, family and life in general. Anything we can do to support one another can make such a difference to that load. We already work with a lot of local women-led businesses and just love the support system we have.
60
Seconds
with
Hayley Harrison & Gemma Abraham
My inspiration is...
Marie Kondo
My greatest fear is...
Discovering a wasps nest! We both hate wasps.
The most courageous thing I’ve ever done is...
Left corporate careers to follow our dreams.
Guilty pleasure?
Whispering Angel!
Mantra you live by?
Tidy house, tidy mind.
Female role model?
Our mothers.
Women-led brand you love?
Smart Works Charity.
Top productivity tool?
We live by lists and a very Organise-d diary.
