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Restoring confidence and clarity in female health for all women

How did it all begin?

After finding her period at the age of 34, Abi realised how little she really knew about herself and her health. This rabbit hole revealed the plethora of bias’, short cuts, manipulations and lack of support/research female health has to offer, how segregated women were from each other (menstruating women in this box, menopausal women in this box) and the loss of wisdom and growth this offers the next generation.

What sets your business apart?

This isn’t about educating women on what they already know, this is about reminding them of what they are capable of.
Experiences, workshops, talks, live TV channel and retreats offer valuable information on how every woman can take ownership of their health and feel excited by it.

This is not about copying another trend. This is about finding out what works for you.

What is the concept behind your business or the problem you’re solving?

Project Woman mitigates confusion, emotional self sabotaging and poor communication (through the individual as well as corporate companies looking to refresh/initiate a well thought out approach to female health in the workplace). By offering support on stress, hormonal health, emotional support, nutrition, and fitness that supports each evolutionary phase; we’re encouraging women to communicate (with both voice and body) with confidence what they need to change female health from a chore into a vibrant lifestyle choice.

Where to next/What is your brand vision?

Currently, Project Woman is an online membership, live tv channel and podcast. In 2023 we will be offering the first in person experience that is going to change the way women retreat. This will become an annual event that will eventually grow into the Project Woman festival.

Abi Adams

Founder & Female Health Educator of

Project Woman

What do you feel passionate about/what drives you?

Women living their best lives through optimal health and emotional freedom.

Share an example of early life that has shaped you?

Childhood was incredibly traumatic, whereby I was caught between relationships fuelled by anger and violence. I learned to internalise this, believing everything that was happening was my fault which saw me change who I was from a very young age to make those around me happy. This set my nervous system at a level which impacted many choices in my life and various aspects of my feminine health. It’s taken nearly 40 years to unravel these beliefs, but it’s been the catalyst for the life I love today.

Highlights of your business journey so far?

Evoking a sense of freedom and power all of the women I have supported on their private and group experiences through the understanding of feminine health within menstruation and perimenopause and menopause.

Key lessons you have learned along the way?

I don’t need to do this all on my own and money is never the obstacle.

Best piece of advice you have received?

You don’t know what you don’t know.

Advice to an aspiring entrepreneur or woman just starting her career?

Surround yourself with humans that can see you for the powerful woman you really are and offer you wise advice that encourages you to make your own decisions. Keep family and friends separate and believe in the power of community.

What funding route have you chosen for your business and why?

This is still an open question for me as it’s about sourcing the right humans/companies/communities with a healthy perspective.

Some of the challenges you have faced and how you overcame them?

I sold my house and moved out of London to give me the capital to support the growth of Project Woman I’ve currently invested in.

Why is it important to support women-led business?

Because the world needs balance. With a healthy injection of female wisdom and power, we will elevate the current communication and heal the beliefs between men and women that will lead to the equality we seek.




Abi Adams

My inspiration is...

My children Rafferty (8) and Autumn (3) and my husband.

My greatest fear is...

Is getting to the end of my life knowing my emotional limitations stopped me from achieving what I was meant to achieve.

The most courageous thing I’ve ever done is...

Is gone to live in India after being married for 1 year.

Guilty pleasure?

An afternoon builders' tea.

Mantra you live by?

You don’t know what you don’t know.

Female role model?

Emma Thompson.

Women-led brand you love?

I love Pinks Boutique (skincare).

Top productivity tool?

Project Woman!

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