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Reign Studio is a swimwear and loungewear brand celebrating women with fuller busts. We stand for you, loving the skin you’re in, being unashamed and unapologetic and hope to empower women to feel comfortable and free whilst on the beach or in the pool.

How did it all begin?

Reign Studio all began when our Founder, Kuku Nukajam was getting married. Super excited for her honeymoon, which would be her first holiday with her husband, she searched for swimwear that she would dazzle in and allow her to be comfortable whilst away in Thailand. She purchased some ‘fuller bust swimwear’ from a well known online retailer and was all set – mission accomplished. Busy with wedding preparation, the swimwear arrived but Kuku had no time to try it on until the day before her travels. When she eventually did try on her the swimwear she was quite disappointed to find that although labeled ‘fuller bust’ (and her size), the swimwear did not quite give her the support and coverage she needed. Knowing she would not have much luck running to her local mall for a last minute shop, she settled with the pieces and went on her honeymoon. Although excited to be away in beautiful Thailand, with the man of her dreams, Kuku couldn’t help but feel a little self-conscious in her bikini, as she felt like she lacked support and coverage. That’s when it dawned on her that something needed to be done about this. In a desperate bid to make sure that no other woman ever felt the way she did on a beautiful getaway, she decided that she would create a swimwear line that was refined and considerate of the fuller bust form. A line that would empower and encourage women to love their bodies as they are, and celebrate them by creating functional and fashionable swimwear.

What sets your business apart?

Reign Studio provides swim and loungewear for the modern millennial fuller bust woman. Our products are made by fuller bust women for fuller bust women. This means that a more considered approach has been embarked upon to truly provide for the needs of our customer. Fuller bust women are all too familiar with underwire, thick padding and floral prints when it comes to shopping for swimwear. You won’t find any of that at Reign Studio, as we try our best to create on trend, fashionable swimwear.

What is the concept behind your business or the problem you’re solving?

Reign Studio offers fuller bust women, functional and fashionable swimwear at an affordable price.

Where to next/What is your brand vision?

Reign Studio’s mission is to empower women to love the skin they are in. When you go shopping and don’t find pieces that are on trend to accommodate your frame it chips away at your confidence. For that reason we want our products to be stocked in high street retailers all across the country. We will also continue to grow our platform and community where we will create positive and uplifting content for women of all colours, shapes and sizes.

Kuku Nukajam

Founder of

Reign Studio

What do you feel passionate about/what drives you?

I am passionate about women living their best lives, unapologetically and unashamed. I’m passionate about women walking in assurance of their God given identity and using their gifts and talents to bless the world.

Share an example of early life that has shaped you?

My parents have always been hard working. Working full-time and having a multitude of side hustles. I definitely think I get my entrepreneurial spirit from watching them as a young child.

Highlights of your business journey so far?

Launching. I know many may think that’s strange as it’s just the beginning, but launching is evidence of all the ideas, all the investment of time, the sacrifices, the hard work. It’s a highlight for me as it shows me that I can do anything I set my mind to.

Key lessons you have learned along the way?

The journey is to be enjoyed not endured. There is so much that we learn on our road to success (whatever you may deem that as) and those nuggets shape and form who you are in business, you can’t despise those moments you have to cherish them and embrace them.

Best piece of advice you have received?

Find your ‘why’ for what you are doing and it will act as fuel through out the journey. When you are running low on morale, and when you are smashing your goals, it’ll drive you further.

Advice to an aspiring entrepreneur or woman just starting her career?

Jump in! Just get started, before you talk yourself out of it. It does not have to be perfect, just get moving.

What funding route have you chosen for your business and why?

Currently my business is completely self-funded. This was because we did a crowd-funding campaign which unfortunately was unsuccessful, but I didn’t want that to stop the business from growing. We will be looking for investors in the near future.

Some of the challenges you have faced and how you overcame them?

Being that fashion is not my background, voyaging into a new industry was no mean feat. I found it quite difficult to adjust to how people in this industry worked, but in time like anything new, you get to know the lay of the land. One thing that really helped be get educated was YouTube content and podcasts. I binge on that stuff.

Why is it important to support women-led business?

Because women make things happen. Together we can go so much further than alone.

60

Seconds

with

Kuku Nukajam

My inspiration is...

My child and hubby.

My greatest fear is...

Not doing what I’m supposed to do whilst I’m alive.

The most courageous thing I’ve ever done is...

Embark on full time business.

Guilty pleasure?

Netflix & Chinese takeaway.

Mantra you live by?

Everything you do in life requires you to trade something for what you need/want. Understand that and to trade wisely.

Female role model?

Michelle Obama.

Women-led brand you love?

Nailed It.

Top productivity tool?

Trello.

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