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Coaching leaders to navigate change, optimise performance and thrive.

How did it all begin?

My path as an entrepreneur and coach is a squiggly line. It started with a very fun (and eventually exhausting) decade in the financial markets in New York, London and Hong Kong. I left the markets to have children but really didn’t slow down: I had three boys in three years, turned my passion for interior design into my first business and launched my second: a market-leading luxury online marketplace for high-end design and craft. Word spread. My consulting, advice and coaching for the business owners I was working with became sought after, and I have been working with founders and leaders in luxury lifestyle, green tech, wellness, mental health and financial markets for the past decade.

What connects all the dots? I believe we can all design the life that enables us to thrive – from our living spaces, to what we do on a daily basis, to the communities we join and cultivate. I’m driven to help as many people as possible to thrive and lead by example.

What sets your business apart?

What I do is unique in two aspects. Firstly, a significant proportion of my private practice clients are fund managers, hedge fund traders and buy-side C-suite. The breadth and depth of my experience in the corporate world and financial markets are unusual in the personal development field, and really do set apart my ability to help leaders develop the mindset and leadership skill sets they need to optimise results.

Secondly, as well as working one to one with founders, C-Suite and senior leaders, I run the Next Chapter Mastermind twice per year. It is a programme for ambitious women that I’m very passionate and proud about.

What is the concept behind your business or the problem you’re solving?

In my private coaching practice I see far too many extraordinary women, with incredible strengths and skills, some with very senior roles, titles and pay packages, who are also breaking down. They are burning out or crumbling under the pressure of meeting expectations and demands that don’t allow them to thrive and live a whole life as the women they want to be.

So I took my learnings from 25 years of working with all sorts of leaders and hundreds of hours of coaching, and created the CEO Mindset Model and Process. I give them to the women in the Next Chapter Mastermind so that they can create their next chapter as their own CEO – in control, clear on What’s Next and knowing they always have their own back. The Mastermind format is brilliant because it gives you an incredible group of cheerleaders, sense checkers and experts in their own fields – you have a community of women in your corner and you are in each of theirs.

Where to next/What is your brand vision?

I want every woman to feel like her own CEO. Having recently relocated to the UK from Asia, my immediate goal is to foster the Next Chapter Mastermind community here. The first UK cohort will run from September 2024.

Sasha Young

Founder of

Sasha Young Coaching

What do you feel passionate about/what drives you?

Empowering women to truly thrive in life. Developing leaders to have positive impact in the world.

Share an example of early life that has shaped you?

I grew up in a multi-lingual and multi-cultural household that also straddled two continents and three countries. So I moved around a lot: I went to 8 different schools by the time I was fourteen years old. It was a great training ground for learning to read a room and other people very quickly. It was also a great environment for building independence and resilience. You can’t get too worried about what other people are going to say or think when you’re always the new kid. Best to show up as your best self and with your game face on!

Highlights of your business journey so far?

On the pinboard in my office is the first invoice that I charged to a well-known global hedge fund. It was a pivotal moment for my self-concept as a high-end, leading coach. The trigger for these developmental shifts isn’t the point. It’s that we have them as we grow. I love that moment of growth for me.

The Next Chapter Mastermind is also a highlight. It really is a gamechanger for its members, who are ambitious women wanting to create what’s next as their own CEO. I’ve created it as a container where empowered women can empower women and the results for them can be extraordinary. Seeing women experience the freedom of building the life / enterprise that they want in the way that works for them, enables them to thrive and be examples of what is possible is a highlight every time!

Key lessons you have learned along the way?

Failure is a thought. Self-compassion is key.

Best piece of advice you have received?

Learn to value yourself so that others value you. t’s a complex sentence: yes, learn to value yourself but also consider how you can be valuable to others.

Advice to an aspiring entrepreneur or woman just starting her career?

Get clear on your values and stick to them. Know what you will do. Know what you won’t do. Establish these boundaries with loving kindness. Your future self will thank you.

What funding route have you chosen for your business and why?

I’m self-funded. My business is low cost to run. I also enjoy the discipline of deciding to generate the funds required for a next project. I have to really want to do it.

Some of the challenges you have faced and how you overcame them?

My biggest challenge has been to figure out how to be the mother I want to be, the coach I want to be, the wife I want to be, the business owner I want to be, the daughter and sister I want to be and the friend I want to be, all at the same time. As I’ve gotten older it’s helped that I’ve become more explicitly aware of my values and what matters to me.

They’re my guardrails across the board. And I’m intentional in their application. Understanding myself as CEO of my life was transformational. As CEO I’m responsible for a number of different operating divisions within the overall enterprise that is me. These different divisions, or roles in life, are united and driven by a core mission and core values.

Why is it important to support women-led business?

The corporate world as it has evolved wasn’t designed to support female leadership. It wasn’t designed to take on board the wisdom of female lived experience. And it wasn’t designed to allow for female biology. Women-led businesses can be examples that all of the above are both possible and extraordinarily valuable. We’ve all seen the research – essentially there’s at least 50% more capacity available for benefit in the world when enterprise is designed to allow for women to thrive and be positively productive. I’m super excited about W Corp that TWC member Geeta Sidhu-Robb is launching. It’s a great initiative to facilitate exactly this.




Sasha Young

My inspiration is...

What might be possible.

My greatest fear is...

Small spaces.

The most courageous thing I’ve ever done is...

Back myself.

Guilty pleasure?

Minstrels chocolates. I put them out in bowls at dinner parties. Everyone loves them!

Mantra you live by?

I am willing to be the most valuable asset in the room.

Female role model?

So many. Jane Fonda and Dolly Parton are favourites.

Women-led brand you love?

Again, there are many. Tove stands out: their designs are super elegant and versatile with a focus on sustainability and craftsmanship.

Top productivity tool?

The CEO Mindset Model and Process! And ignoring my phone.

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