Scentered
Scentered is a British wellbeing brand making aromatherapy portable and purposeful. Using 100% natural essential oils, they create balms and candles designed to help you stay grounded, focused, and calm on the go.
Lara Morgan
Owner
How did it all begin?
Having built one of the world leading luxury hotel amenities global licensing and supply company and having manufactured for brands such as Penhaligons’ Elemis, Aveda, The White Company making millions of miniatures for hospitality I wanted my own brand but giving more value, 100% natural and more mindful than just more skin care or fragrance. My products had to do something meaningful, my brand had to stand for a purposeful change.
During my last year with Pacific Direct the first company I built, I spent 221 days travelling. Always juggling three small children whilst running a big company I needed to sleep well, recover fast and focus often. I had started to use aromatherapy and essential oils, but the ones on the market back then were not travel friendly, leaky, messy and often ineffective certainly not pre-blended. I wanted to create something that suited busy, on-the-go lifestyles. If you like, modern life.
What sets your business apart?
Portable health and wellbeing in a format that is relevant (wholly pocket sized and portable,) for everyday life for all. Scentered is different because it offers a solid, non-leaky, fully portable and travel friendly balm, no mess no leak no fuss. Easily applied and perfect for every mood type. Additionally I think our Scentered ritual that incorporates our Stop Inhale Reset mantra sets us apart. A routine within your daily routine helping to create new habits, we connect not just the product offering but solutions and methods that genuinely give people skills to do better, overcome challenges and indeed improve life. Scent memory impact is a great way of embedding better behaviours.
What is the concept behind your business or the problem you’re solving?
We exist to support and improve your wellbeing through taking moments to Stop. Inhale. Reset.®
What is your brand vision?
Lara’s passion for fragrance and functionality in natural aromatherapy products led her to develop, design and produce Scentered, an aromatherapy based Wellbeing Ritual which provides a scent-based solution for mindful transitions through our daily journeys. She knew first-hand from challenging times at Pacific Direct that therapy-grade essential oils enhance mindset and wellbeing. The Scentered mantra and ritual — Stop. Inhale. Reset - teaches the customer how to connect scents with desired mindsets, empowering them to direct their thoughts and emotions to live happier lives. The Scentered balms and candles are unique in their portability and daily use convenience. Lara believes this neurological link between scent and habit has additional opportunity to help transform the way people set goals and achieve their desired outcomes.
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