Skip to content

Scribe Consulting recognises that people in tourism are at the heart of the experience.

Our services are underpinned by 25 years of skill development, relationship building, and proven excellence. We are passionate about curating remarkable tourism products and destinations.

How did it all begin?

Amy has always known that she belongs in the tourism industry. She has succeeded in several industry sectors by living by the maxim, ‘Variety is the spice of life’. Embracing the digital nomad philosophy, we work with a virtual team, bound by a single purpose – to add unique value that cannot be found elsewhere.

We are borne out of a passion for the tourism industry. As a catalyst, our industry has the power to effect positive change, shaping the future of communities and countries alike. We recognise that the people in tourism make the experience happen. Underpinned by a deep understanding of the travel industry, we are passionate about developing remarkable tourism products and destinations. We are proud to be able to put our passion to purpose, helping unlock potential and transform tourism, helping build brands, tourism products and destinations.

Our relationship-driven, highly personalised approach is our distinction. By consistently delivering on our promises, we enjoy an enviable track record.

We believe we’re only as good as our last great review. Thank you to all our clients for entrusting their business needs to Scribe Consulting. It is our privilege and pleasure to be of service. To all our future clients, we look forward to working together to achieve greatness.

What sets your business apart?

A true tourism insider, Amy’s fearless entrepreneurial spirit, robust network of contacts, strategic out-the-box thinking, exceptional client service and in-depth international industry experience.

What is the concept behind your business or the problem you’re solving?

Scribe Consulting offers professional services for tourism businesses specialising in sales, marketing, content writing, sales representation, training and sustainability underpinned by twenty-five years of industry experience. Tourism catalyses positive change, shaping the future of communities and countries. It’s the people in tourism who make the difference.

Putting my passion to purpose, I relish the opportunity to help develop remarkable tourism products and destinations.

Where to next/What is your brand vision?

We are steering tourism toward a regenerative path. As a conscious tourism consultancy firm, our professional services help clients build sustainable strategies and future-proof their businesses.

Amy Knight-Dawson

Founder of

Scribe Consulting Ltd

What do you feel passionate about/what drives you?

Building bridges of connection through tourism.

Share an example of early life that has shaped you?

Growing up at the seaside has forged a deep connection between myself and the natural realm. I am inspired by the great outdoors, especially the ocean.

Highlights of your business journey so far?

The people I’ve met and the brand stories I’ve helped shape. Launching Scribe Consulting in South Africa in 2000, I incorporated my company in the United Kingdom in 2023, which has expanded my horizons exponentially. Our international experience and market exposure is a unique benefit to our clients.

Key lessons you have learned along the way?

Expect the unexpected.

Listen to your gut.

Back yourself.

Best piece of advice you have received?

Do what you love, and you’ll never work a day.

Advice to an aspiring entrepreneur or woman just starting her career?

You have everything you need to succeed. You can design the life you deserve through consistent commitment to your dreams, determination and self-belief.

What funding route have you chosen for your business and why?

Self-funded. I prefer the self-made route.

Some of the challenges you have faced and how you overcame them?

I founded my business to help businesses, especially women-led SMBs, in tourism reach their potential. Spotting a gap in the market, Scribe Consulting is a boutique agency backed by a proven track record of over 25 years. As a start-up, navigating the uncharted waters of international business ownership can be daunting. Undeterred and determined to succeed, I forged ahead, consistently building relationships, growing my business network and adding value to my clients’ businesses.

Why is it important to support women-led business?

Women are nurturers and being able to support women in business means building into a legacy underscored by kindness, selflessness and servant leadership. These virtues are life-changing and can shape the future of business for generations.




Amy Knight-Dawson

My inspiration is...


My greatest fear is...


The most courageous thing I’ve ever done is...

To believe in myself every day.

Guilty pleasure?

Dark chocolate.

Mantra you live by?

Variety is the spice of life.

Female role model?

Every single woman showing up for herself every day.

Women-led brand you love?

Cyd Connects.

Top productivity tool?

Canva, FreshBooks and Wix.

Scribe Consulting Ltd has created a SPECIAL OFFER exclusively for Women's Chapter Members

for FREE to view offers

Connect with

Scribe Consulting Ltd

for the latest event news, business advice and inspiration