Star-CaT
Star-CaT is a cultural awareness training consultancy helping global teams thrive. Using real-world case studies and expert facilitation, they create training designed to foster cross-cultural understanding and business success.
Corina Goetz
Founder
How did it all begin?
I started working with clients from the Middle East in the early 2000's and we just got on so well. I loved their hospitality, but could also see how misunderstood their culture was – it took quite a few years to travel there and perfect my knowledge and now I want everyone to see what I see – hospitality and warmth that is second to none.
What sets your business apart?
We look at the Middle East from a western female perspective and this is how we coach our clients. We have been there – feeling nervous, not knowing what to say and worrying about making a faux pas. Now our clients don’t have to go through this, as they will be armed with extensive knowledge and able to impress anyone in the Middle East.
What is the concept behind your business or the problem you’re solving?
We take away the anxiety and help clients succeed in doing business with the Middle East, without wasting hours searching for information. We teach small shortcuts that can lead to big profits.
What is your brand vision?
We want everyone to have access to this information, anytime, anywhere and clear up all the misconceptions about the Middle East.
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