Stripe & Stare
Stripe & Stare is a British underwear and sleepwear brand making the world’s comfiest knickers, sustainably. Using super-soft, breathable TENCEL™ Modal, they create planet-friendly basics designed to feel good, do good, and last.
Nicola Piercy
Co-founder
How did it all begin?
Katie (co-founder) couldn’t understand why there was no knicker perfect for everyday, so comfortable you could put it on, forget you are wearing it and leave you to focus on more important things. And specifically one created by women for women. Where were the options between ultra sexy Victoria’s Secret and ultra frumpy M&S? She set out on a 6 year quest to create the world’s most comfortable (and sustainable) knicker.
What sets your business apart?
Our knickers, loungewear and sleepwear are for the sustainable shopper who doesn't want to compromise when it comes to style, sustainability and most of all comfort.
What is the concept behind your business or the problem you’re solving?
Only 3% of the underwear market is sustainably sourced. A shocking fact for something that we wear every day and can’t buy second hand. They’re designed for the modern woman, too fun for frumpy underpants and too busy to wear anything uncomfortable that won’t support her throughout the day.
What is your brand vision?
Millions of women wearing our knickers every day.
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