Studio10
Studio10 is redefining beauty for women as they age. We’re changing the narrative from a one-size-fits-all approach and setting a new standard in grown-up beauty. We offer age-smart makeup essentials that are infused with skincare ingredients and specifically formulated to meet the unique needs of mature skin. More than a brand, Studio10 is a purpose-led PRO AGE movement, challenging outdated stereotypes and championing true age inclusivity.
Grace Fodor
Founder
How did it all begin?
As I reached my late 40s, I was excited to embrace this new chapter, but I quickly realised the beauty industry wasn’t there for me. The products, the messaging, the representation all ignored my needs.
What I couldn’t find was a ‘quick-fix’ solution: products that were easy to use, genuinely effective, and specifically formulated for grown-up skin.
I was also frustrated by the constant anti-ageing narrative. It didn’t reflect how I felt or how I was living my life.
So, Studio10 was born – to offer practical solutions for mature skin. I wanted to build more than just a brand; I wanted to create a community that challenges the industry’s outdated stereotypes.
What sets your business apart?
Studio10 is setting a new standard in grown-up beauty. We offer age-smart, skincare-infused makeup that works with mature skin, not against it. But we’re also so much more - we’re leading a PRO AGE movement, created by and for women who too often feel overlooked and ignored.
What is the concept behind your business or the problem you’re solving?
Studio10 addresses the lack of effective products, real representation, and age-inclusive messaging in beauty. We’re here to serve Gen X consumers with easy-to-use, high-performance solutions that support skin as it changes - while reshaping the conversation around beauty and age.
What is your brand vision?
PRO AGE is at the heart of everything we do. We aim to champion a movement that empowers women to feel confident, visible, valued and celebrated at every stage of life, by delivering makeup that truly works and driving real change in how ageing is viewed and represented.
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