The Attracta Beauty Awards
Founded in 2015 by international make-up artist Attracta Courtney, The Attracta Beauty Awards honour excellence in beauty and wellness through a Slow Beauty lens. Celebrating innovation, artistry, and integrity, the awards spotlight outstanding products, professionals, and services that enhance well-being and promote sustainable practices.
Attracta Courtney
Founder
How did it all begin?
I have always known that beauty is extremely powerful, positive and transformative when communicated in the right tone and with genuine love and integrity. As a former health-care professional and now Make-Up Artist, I have always loved supporting people on their pathway to health and creating beauty to enable people to look and most importantly feel better. I started the Awards for brands and the public to get a better and closer insight into what professional Experts, Hair and Make-Up Artists always love, trust and truly use to get their clients camera-ready. And, to start a motivational dialogue around how beauty is transformative and uplifting for our wellbeing at any age.
The Awards are always influenced by the latest topical developments in health and science, respecting all ages, our environment and steeped in background knowledge from the beauty and fashion arenas. When beauty brands enter their products, the judging panel are testing the products for many weeks under intense scrutiny to ensure only the best product, treatment or professional expert get awarded the winning ABA logo.
What sets your business apart?
I am committed to authenticity in beauty and wellbeing and see beauty through a holistic lens of the physical, emotional, philosophical and spiritual. I am passionate about health, slow-beauty and wellness and have a very rich first-hand experience to share knowledge. I host a yearly Awards Ceremony to motivate, celebrate and recognize the best of beauty. I invite visionary speakers to inspire the audience. Lucia van der Post, the founding editor of the Financial Times ‘How To Spend It’, Satish Kumar, Editor Emeritus of the Resurgence & Ecologist Magazine and Jessi Baker, MBE Founder & CEO of Provenance have all been keynote speakers.
What is the concept behind your business or the problem you’re solving?
My Awards have been born out of decades of professional insight, integrity and personal experience, working with a plethora of products. The awards are not linked to any advertiser or sponsor, the uniquely designed winner’s certificates and logos are only ever awarded to products that the judges have tested over many months, love and now use. My mission is to empower beauty professionals, motivate brands to reach their full creative potential and to provide a recognition that may open doors or partnerships. Our mission as judges is to recognise excellence in beauty products, health and beauty spas and professional services worldwide.
We announce all the Winners and Highly Commended online each year and the top 10 get the new Haute-Beauty Winners logo and are presented with a uniquely designed Award Certificate at our Awards Ceremony. The awards honour professional experts, beauty products and services that demonstrate intelligence, effectiveness, craftsmanship, and innovation.
What is your brand vision?
My mission is to champion Slow Beauty alongside Emotional and Physical Wellness; to create platforms that educate, generate important beauty industry discussions, not be afraid to have uncomfortable conversations that are essential to evolve the industry and introduce unexpected people from all age-groups who suggest seeds of change that are beneficial and potentially visionary.
For me beauty is not only cosmetic, it is vitally important for our psychological health and wellbeing. The Awards will always be open to new thought, nurturing and visionary - addressing issues that are topical, that need to be discussed to advance our current beauty beliefs. Our vision is events that inspire, educate and simplify what slow beauty and emotional wellness can accomplish in our modern world; ask and answer questions that encourages people to age without apology.
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