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The Restory is transforming the aftercare market from a high-street utility to a modern lifestyle experience on a global scale.

Our aim is for you to fall in love with your favourites all over again.

How did it all begin?

The Restory was born after a cobbler unapologetically ruined a favourite pair of boots, right before an interview. I couldn’t trust the high street options and the brands and retailers couldn’t or wouldn’t help. I believed there should be one place you can take it all, trust they will sort out the right thing to do and I should be able to manage it all from my phone.

What sets your business apart?

Trust. There is a different standard when dealing with people’s personal items than there is when the items is merely a product on the shelf. Once you own it, its value takes on a different meaning, be it functional, emotional or financial. We understand that and have invested in the team, the techniques, the tech and the processes that respect that value.

What is the concept behind your business or the problem you’re solving?

Before us, you had two options; take it to the guy on the corner, hold your breath and hope it will all be ok or if you had the receipt, if they offer the service and if you can stomach the turnaround, you might be able to bring it back to the brand or retailer you bought it from. We want to bring easily accessible and trusted aftercare services to consumers and provide brands and retailers with a reliable partner.

Where to next/What is your brand vision?

My vision is to create the global infrastructure to bring next-gen aftercare to consumer brands and retailers. I want to make aftercare as much a part of the luxury experience as buying it to begin with.

Vanessa Jacobs

Founder of

The Restory

What do you feel passionate about/what drives you?

A great customer experience.

Share an example of early life that has shaped you?

I was raised by a single mother – I am fiercely independent and have a ridiculous work ethic. I probably don’t ask for help enough.

Highlights of your business journey so far?

We’re now a team of 30 and we’ve made it this far on under £1M in funding. Being the only UK company selected for Farfetch’s inaugural accelerator programme, Dream Assembly, was a real milestone. And being named next to Natalie Massenet and Ulriche Jerome as one of London’s most influential was a welcomed surprise.

Key lessons you have learned along the way?

Just start – you won’t wind up where you think you were going anyway, but you may find something better along the way. It’s going to take 3x as long and cost 3x as much. It’s never over till it’s over.

Best piece of advice you have received?

“Make friends with the monster”

Advice to an aspiring entrepreneur or woman just starting her career?

Be brave (or fake it till you make it) and take 100% ownership.

What funding route have you chosen for your business and why?

We’re entirely funded by angels who all started as our clients. They have all come back 5, 6, 7 times. We don’t fit the mould for VCs. Even if they like the business and trust me/my team, it’s hard for them to invest in the devil they don’t know – especially at early stages – because they don’t know if it will fit the time frame or ROI hurdles, they are accountable to.

Some of the challenges you have faced and how you overcame them?

Funding had always been an issue. I’ve had to really pay attention to my leadership skills in a way I have never had to do (still learning). And I have had to find resilience reserves I never imagined ran so deep. On the flip side, not one day has ever been boring.

Why is it important to support women-led business?

If we don’t support ourselves, who will??




Vanessa Jacobs

My inspiration is...

I take bits from lots of people; My mom, my cousin, my father, my kid’s nanny and my mother-in-law.

My greatest fear is...

A boring wasted life…

The most courageous thing I’ve ever done is...

Probably The Restory.

Guilty pleasure?


Mantra you live by?

So many – I’ve used them all above.

Female role model?

Also above…

Women-led brand you love?

The Modist and Le Double J.

Top productivity tool?

Excel, I’m ashamed to admit.

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