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Two Chicks brings innovative, convenient, healthier products to market that we wanted ourselves but couldn’t find.

Our focus is on developing a range of clean-label, high protein products for the increasingly health-conscious consumer.

How did it all begin?

My business partner Anna lived in LA where egg white omelettes are a staple and readily available in cartons in all the supermarkets. The UK didn’t have such a product, so we went on to create Two Chicks, the first egg white brand to launch in the UK, in Selfridges in 2007.

What sets your business apart?

First to market, created and built a whole new product category in all the major supermarkets in the UK.

What is the concept behind your business or the problem you’re solving?

Two Chicks is the first liquid egg white available to the UK consumer, who don’t have to waste time separating eggs; or wasting any yolks!

Where to next/What is your brand vision?

Expand the Two Chicks range and go into more territories around the world.

Alla Ouvarova

Co-Founder of

Two Chicks

What do you feel passionate about/what drives you?

My children and achieving success.

Share an example of early life that has shaped you?

Growing up in communist Russia.

Highlights of your business journey so far?

First liquid egg white brand in Europe, followed by many others. Most recently our Future Female Entrepreneur initiative where we help to support aspiring young female entrepreneurs.

Key lessons you have learned along the way?

Never take no for an answer!

Best piece of advice you have received?

You can do it.

Advice to an aspiring entrepreneur or woman just starting her career?

With hard work and determination and anything is possible.

What funding route have you chosen for your business and why?

Friends & family – it was the only option we had at the time.

Some of the challenges you have faced and how you overcame them?

Challenges are always there, to be overcome!

Why is it important to support women-led business?

We need to catch up with men.




Alla Ouvarova

My inspiration is...

my father, he was the loveliest and the hardest working man on earth.

My greatest fear is...

not achieving my dreams.

The most courageous thing I’ve ever done is...

raising two children on my own.

Guilty pleasure?

good white wine.

Mantra you live by?

work hard, play hard.

Female role model?

Rochelle Humes.

Women-led brand you love?

Duck & Dry.

Top productivity tool?

The Miracle Morning.

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