During 2013 CEO Kate saw a gap in the provision of ‘Invisible Security’ and Secure Lifestyle in all it forms, from her unique standpoint as one of only a few women in the security industry at an Operator level. Prior to this, as a gatekeeping Executive Assistant and Chief of Staff she struggled to bring together the right holistic security strategy as physical, digital, reputational and emotional risk started to evolve more quickly. As the business developed it responded to a huge need to challenge the industry norms, and we were gradually able to change the industry mindsets around the modern private client and their holistic needs, based on the team’s deep knowledge and decades of experience. Having coined the term ‘Secure Lifestyle’, this seemed to give us an instantly recognizable concierge lead USP, underscoring – a white glove approach that traditional security companies seemed to be struggling with – as it is time (and labour) – intensive compared to corporate security provision. We are now a global business with a core team based in London and partners across the world, including a sister office in Geneva, Switzerland.
We are the only business globally providing a navigation through the complex and sometimes hard to understand, private security industry. We have brought a new paradigm of ‘Secure Lifestyle’ to an age old industry and are crashing through the stereotypes of what it is to be protected and feel safe.
We work with the world’s most interesting, dynamic and successful people and their families empowering them to take ownership of their feelings of safety, and help them hone their own ability to become more situationally aware in a fast-paced permacrisis world – focusing on education rather than simply a protective sticking plaster.
As a female founded business in a historically male dominated industry we tend attract a new generation of clients who learn about our unique and future proofed ways to protect them, and who value our Founder’s journey through the Close Protection world as a woman, from ‘Boots on the Ground to the Boardoom’ – as an Operator herself working with prominent families, and now sitting in governance roles within the industry at governmental level.
The business story is often specifically the reasons our client & community hear about, are referred to, and ultimately work with, us.