I’ve always used style and the clothes I wear as a way to express the creative side of my personality. I noticed whilst boutique high street shopping that the human connection to the garment or accessories I was interested in purchasing was absent. I wanted to know where the fabric had come from? Had it been produced in a planet friendly manner? Who had made my garment and were they paid fairly? At a similar time, I had undertaken a personal project to design, sew and create dresses for my two daughters, as we had some weddings to attend. Taking the positive response I had received on the girl’s dresses, together with what I had observed as missing in the womenswear market, the brand style and ideologies began to form.
It is of utmost importance that not only do our clients feel great in their attire, but they are armed with the knowledge on how to style and care for their VAAI garment. Each purchase comes with a style board that suggests three ways to create different looks with the same item. If a client makes their purchase in-store we discuss this with them, whilst our online customers receive a personalised style and care guide email. We also offer a bespoke and made-to-measure service for those clients who want to have an immersive style and fit experience.