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We certify businesses that have safe and supportive workplaces for women to succeed in.

How did it all begin?

I was reading a court transcript about a workplace sexual assault case where the women had to protect each other as they had no one else who would stand up for them or protect them from being sexually assaulted by the CEO of the organisation. To me this was a heart stopping moment. I have coached women in leadership positions, and globally famous women for over a decade and yet I felt that the women without power needed the most help. The women who are at the lowest and middle rungs of a business struggle with physical and psychological safety and have no champions.

DEI is helpful for the culture but culture depends on people. I want to create infrastructural change.

What sets your business apart?

We are the ONLY company that does what it does and this was recognised when we launched WCorp at the UN CSW in March 2024.

What is the concept behind your business or the problem you’re solving?

Creating a level playing field at every workplace because they will finally be organised to take into account women’s life and physical shifts across their lifetimes.

These are not optional for women at all. Our workplaces need to reflect that for us to be on a level playing field.

Where to next/What is your brand vision?

I am committed to making this a global movement. We are currently established in companies in 5 countries and counting…

Geeta Sidhu-Robb

Founder of


What do you feel passionate about/what drives you?

Supporting women.

Share an example of early life that has shaped you?

I was a poor single mother with 3 kids under the age of 7 and had to give up my job as a corporate lawyer as my eldest child became sick. I had no options to stay at work when I needed that job.

Highlights of your business journey so far?

I get to hang out with the kindest, most compassionate, conscious people and workplaces.

Key lessons you have learned along the way?

What if it was all my responsibility to change, but none of it was my fault? What would I do then?

Best piece of advice you have received?

Change is inevitable, suffering is optional.

Advice to an aspiring entrepreneur or woman just starting her career?

The 6 months after you want to give up are when you will finally succeed.

What funding route have you chosen for your business and why?

Self funding so I have control in the set-up phase.

Some of the challenges you have faced and how you overcame them?

Too numerous to mention. We’d be here all night…

Why is it important to support women-led business?

We are committed to changing the world for the better.




Geeta Sidhu-Robb

My inspiration is...

My kids.

My greatest fear is...


The most courageous thing I’ve ever done is...

Becoming a single parent.

Guilty pleasure?

Romance novels.

Mantra you live by?

No is not the end of a sentence. It is just the beginning of the next one.

Female role model?

My daughters.

Women-led brand you love?


Top productivity tool?

My brain.

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