The WealthiHer Network brings together the UK’s leading financial institutions, to work in partnership for the first time to celebrate and support female wealth.
WealthiHer intends to inspire and empower women to grow and protect their wealth.
How did it all begin?
As a single mother and non-UK national (arriving on her own from New Zealand at the age of 24) Tamara has had to fight for her own success and passionately believes women deserve to be recognised and championed by the financial sector.
What sets your business apart?
I founded Cherry London, a relationship-building agency, over a decade ago. As an independent company, what really sets us apart is being agile when responding to industry trends and needs, being able to form strong, trustworthy and meaningful relationships with our clients and partners (their fight is our fight), and for all the wonderful people we have working for us – we have a whole host of brilliant, bright minds – from creatives, to strategists, to partnerships experts. The WealthiHer Network, my other business, is set apart in its truly unique proposition and ethos. It is a celebrated movement for change which brings the industry together, for the very first time. Everyone involved in the network has a deep commitment and passion for what we are doing – whether that be the brave women leading the charge within the finance industry, but also our driven employees developing and shaping the project, getting us to where we are today. It is this dedication, determination, vigour and passion which really sets us apart – true team work and team spirit.
What is the concept behind your business or the problem you’re solving?
The WealthiHer Network has united the finance industry to champion the diversity of women’s wealth with the end goal of better servicing female investors and returning a greater impact for the benefit of everyone.
Where to next/What is your brand vision?
For WealthiHer, we are growing rapidly. Next stop – Asia. Our plans for expansion are optimistic, with interest from the States which is set to be our third launch in 2021. Our vision is, and always has been, to achieve female financial independence. We want to change the landscape of the wealth industry with a mission to drive the empowerment and economic advancement of women whether leaders, entrepreneurs and investors working collaboratively, our vision is that we reach a state where women be more understood/accepted/enabled, by the finance industry, to drive a more equal world.
What do you feel passionate about/what drives you?
Inspiring women to take financial control by helping the finance industry to cater better for them. I’m passionate about providing tangible change to support the economic advancement and empowerment of women. We have already started to establish this through our WealthiHer Knowledge Forum and our Accelerator Programme for female founders. Women’s wealth and income are growing faster than ever. By 2025 60% of Britain’s wealth will be in the hands of women. Yet women feel misunderstood and unwelcomed by the industry.
Share an example of early life that has shaped you?
When I was young, I remember desperately wishing for £1,000 – but we didn’t manage our money, we didn’t talk about our money, and this is something that I knew needed to change. For so long, I had felt unattractive when talking about money, but now I realise that we have a great opportunity to have a real, open dialogue about wealth its purpose, goals, stresses and to make the topic less taboo. I’m passionate about making financial health a topic discussed equally by women and men, so that we all benefit from the support, ideas and expertise of others.
Highlights of your business journey so far?
Launching The WealthiHer Network on International Women’s Day 2019 and creating an initiative that inspires an industry to work differently and for the first time, working together. We have brought together an amazing group of women, who’s joint purpose is to ensure the finance industry better understands and services female clients.
Key lessons you have learned along the way?
To be open when talking about financial wellbeing and to hold my value.
Best piece of advice you have received?
Hire people that terrify you.
Advice to an aspiring entrepreneur or woman just starting her career?
Know your worth. Be prepared to hold onto your value. Don’t negotiate against yourself.
What funding route have you chosen for your business and why?
Private investment has always been my preferred funding route. For me, its important to have a personal relationship with those investing.
Some of the challenges you have faced and how you overcame them?
Viewing challenges as opportunities to grow.
Why is it important to support women-led business?
We want a more equal world. Women are great bets in terms of financial performance, numerous studies show that women often take a more holistic approach to wealth creation and consider how it can be funded.