W.Masterclass: PR on Your Terms

Most business owners aren’t short on expertise. They’re short on the strategy to get noticed for it. PR isn’t about press releases and cold pitching; it’s a tool for becoming the recognised authority in your field, and most people are only using a fraction of what it can do.

In this W.Masterclass, PR strategist Pippa Goulden will show you how to use DIY PR to get known for what you do, without a big budget or an existing black book of press contacts.

Pippa is a PR strategist who helps established business owners get known for what they do and become the recognised authority in their field. With 20+ years leading PR agencies and 2 years as a magazine editor, she knows exactly what makes PR gatekeepers say yes, and how to position experts so they become the obvious choice. From This Morning to Stylist, from national podcasts to industry stages, her clients land the opportunities that build real authority.

IN THIS MASTERCLASS, YOU’LL DISCOVER:

▫️ The myths that stop most business owners doing their own PR, and why it’s more achievable than it looks

▫️ The different routes into PR; it’s about far more than press coverage

▫️ How to get started and how to pitch, so gatekeepers say yes

W.MASTERCLASS DETAILS:

Date: 15 September
Time: 12:00 PM, UK Time
Platform: Zoom 

Simply bring a notebook and whatever you’re currently building, then join us for this insightful, FREE masterclass, open to both members and non-members.