Discover the INCREDIBLE journeys of the women in our community.
In our Member Stories, we hear from our members about the experiences that have shaped them, the challenges they’ve overcome, and how they are driving impact in their industries and beyond.
Annoushka Ducas MBE
Creative Director and Founder
Annoushka
I am a jewellery designer, creative director and entrepreneur who founded British jewellery companies Links of London and Annoushka.
Share an experience or challenge that has shaped you? My mother and I travelled a lot when I was little, visiting friends and family, exploring intoxicating cities and magical landscapes. It was really unusual at the time to travel as much as we did, and it has had a huge influence on the broad palette of reference now available to me as a designer. My love of art, architecture, appreciation of diverse cultures and eras, can be seen in the detail, the colours, materials, craftsmanship and texture that underpin my approach to design.
Best piece of advice you have ever been given? My mother always said, 'never take no for an answer'.
What advice would you give to your younger self or a woman just starting her career? Don’t worry what other people think of you: just go with your gut and trust your instinct, as 99 times out of 100 it will be right.
What does success mean to you? ~
How do you handle challenges and changes? What's in your toolkit? ~
Why is it important to support women in business and women-led business? Many fields, particularly the art world, are still so poorly represented by women, which I find pretty shocking. At least 80% percent of our workforce is female. I’m lucky that I am in position where I am able to share my own story and experiences with other women. I set up my Inspirational Women series a number of years ago with the idea of highlighting and championing brilliant women across a number of fields: entrepreneurs, campaigners, writers, artists, business women, politicians and sportswomen who are using their talent to make a difference.
60 Seconds with Annoushka Ducas MBE
My inspiration is: Everything.
My greatest fear is: Cooking!
The most courageous thing I have ever done is: Surviving an avalanche whilst heli-skiing.
I am most proud of: My MBE.
Guiltless pleasure: Old fashioned sweeties.
Mantra I live by: Try everything once.
Female role model: My mother.
Women-led brand I love: The Vampire's Wife.
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