Share an experience or challenge that has shaped you? I grew up listening to stories of my great-grandmother, who was a renowned herbalist and a healer in her small village. From a young age, I was fascinated by the healing powers of plants and the knowledge my great- grandmother possessed. As I grew older and started my beauty business journey, I spent a long time studying different plants and their medicinal properties for the skin.
My dream was to find the right plants and create a magic formula to heal the skin from the sickness of ageing. I was travelling around the world in search of old local secrets for potent plants that could help my project. I gathered my treasures and by using my intuition, I created a formula and prepared my first cream. I started distributing it to my clients and to my amazement, the cream worked wonders.
Best piece of advice you have ever been given? I asked my business coach how I can find the right connections for my business and he suggested that I should look into my own resources. Once I started checking my network, amazingly I was able to find the best people for the job. The universe always connect us with the right people at the right time to support and complete our mission.
What advice would you give to your younger self or a woman just starting her career? You are unique and do not compare or compete with others. Embrace, cherish, and use your uniqueness. Do one more sale / call at the end of the day. Be gentle with yourself and always find a way and time to recharge and empower yourself with time and appreciation. Do not fear failure as failures are our greatest teachers.
What does success mean to you? Success for me is the sacred balance between answering my inner callings and living a meaningful life. It’s not just about achievements — it’s about waking up with purpose, creating with love, and going to sleep knowing I haven’t ignored what my soul came here to do.
How do you handle challenges and changes? What's in your toolkit? Challenges are my adrenaline — they fuel me. I see them as opportunities to grow, to stretch, to evolve. When something blocks my path, I ask:
Is this refining me, or redirecting me?Over the years, I’ve learned to step outside conventional thinking and look for solutions where others might not. One of the most powerful tools in my toolkit has been learning to ask for help. And what I’ve discovered is this: people love to help, just as much as I do. We're not meant to walk alone — and that, too, is part of the beauty of the journey.
Why is it important to support women in business and women-led business? We still live in a society where people keep referring to quotes like
“Behind every successful man there is one woman.” Women are still considered as cheerleaders instead of frontline players. I am not saying that we shouldn’t be supportive of others here, whether that’s a man or a woman. What I am saying is that women are equally important and capable of being business leaders and entrepreneurs.
Women need to build the muscle of believing in themselves by stepping in and taking their roles as leaders. We need to support and elevate each other in order to achieve our dreams and we need to take a place of leadership, which has been denied to us for a long time. It takes effort and repetition to get rid of old behaviours and beliefs, but it is absolutely achievable.
60 Seconds with Donna Maneva
My inspiration is: Finding a cure for ageing.
My greatest fear is: Fears are not a good friend. I am using them for energy to push through instead.
The most courageous thing I have ever done is: Twenty three years ago, with one suitcase, no job, and no clear plan, but armed with a strong desire to find my destiny, I followed my intuition and left my home country to move to England.
I am most proud of: Being a mother and witnessing the achievements of my kids.
Guiltless pleasure: Taking a day off in the middle of the week and doing what I want to do.
Mantra I live by: Everything comes to me at the right time with the right purpose.
Female role model: My grandmother, Claudette Colvin.
Women-led brand I love: There are many but only a few to mention - Monica Vinader, Spanx, Missoma and Jo Malone.