Discover the INCREDIBLE journeys of the women in our community.
In our Member Stories, we hear from our members about the experiences that have shaped them, the challenges they’ve overcome, and how they are driving impact in their industries and beyond.
Lucy Davis
Chief Solutions Officer & Partner
ROIROI
Lucy Davis is co-founder and Chief Solutions Officer at ROIROI, a commerce and AI agency built for D2C consumer brands. She works at the intersection of strategy, technology, and client delivery — helping brands connect design, development, data, and AI into a single commercial engine. Based across the UK and Sweden, ROIROI works with brands including COS, ARKET, Klättermusen, Christopher Ward, and Cubitts.
Share an experience or challenge that has shaped you? I have dyscalculia, which made learning to code — a core part of my computer science degree — the hardest thing I have ever done. I got through it. I look back on that now as hard evidence that I can achieve difficult things when I commit to them. That knowledge has been useful more times than I can count.
Best piece of advice you have ever been given? Come with solutions, not problems.
What advice would you give to your younger self or a woman just starting her career? Don’t drink and Slack.
What does success mean to you? Not having to worry about money, and being loved.
How do you handle challenges and changes? What's in your toolkit? One day at a time. And genuinely believing it will feel less daunting in the morning — because it almost always does.
Why is it important to support women in business and women-led business? Most of them are really rather brilliant.
60 Seconds with Lucy Davis
My inspiration is: Curated by an algorithm these days.
My greatest fear is: Irrational.
The most courageous thing I have ever done is: Start a company.
I am most proud of: Being amusing.
Guiltless pleasure: Re-reading my emails after I’ve sent them.
Mantra I live by: If you want something you’ve never had, do something you’ve never done.
Female role model: Any of my childhood friends.
Women-led brand I love: Anthropic.
SIGN UP FOR OUR NEWSLETTER
for the latest offers, brand stories and inspiration.