Discover the INCREDIBLE journeys of the women in our community.

In our Member Stories, we hear from our members about the experiences that have shaped them, the challenges they’ve overcome, and how they are driving impact in their industries and beyond.

Sam Charlwood

Sam Charlwood

Founder

Live Strong Ltd

As a former sports clinic owner with 25 years in clinical practice, Sam now coaches women 40+ to build strong, capable bodies through her unique framework blending strength training, pain science, nutrition, and longevity strategy.

A 3x British powerlifting champion in her mid-40s, she brings elite sport credibility alongside a grounded, spiritually-led perspective on high performance and a

Share an experience or challenge that has shaped you? Competing in the British Championships in 2023 provided an insight into what focus and dedication is required to do extraordinary things. The things most people won't do. I recognised during that time that strength training had benefits that go way beyond the physical and it showed me of what I was capable.
Having already had years as a single mother I knew that I was prepared to do what was needed and this extension of this is one of the aspects I love seeing in other women as they get stronger.
Best piece of advice you have ever been given? Most people over estimate what they can do in a year and vastly under-estimate what they can do in 5 years.
Play the long game.
What advice would you give to your younger self or a woman just starting her career? You are so much more capable than you think. The fact that you even think you aren't, means you are.
What does success mean to you? Freedom.
Of time and place.
How do you handle challenges and changes? What's in your toolkit? I use my training as my outlet for most things. I find it almost meditative.
I also check in with myself every day to truly see what my energy is doing, what it needs.
Leaning into my true voice. Not the 'I should' but the 'I get to' and see where that takes me.

I love the sea and any time I can I am near it, in it or looking at it!

My Human Design is Manifesting Generator 3/5, I literally learn by trial and error. So I know that challenges are directing me. Very freeing!

Why is it important to support women in business and women-led business? Women in circles have long been the backbone of a thriving community/society.

The more women who are leading business, leading the way the world is shaped the better.

Supporting each other and linking arms as we rise is not only powerful for us but for society as a whole.

60 Seconds with Sam Charlwood

My inspiration is: Other successful women who have been there first.
Who show what's possible.

My daughter who shows me the world through a new set of eyes.

My son who walks into rooms that I only dreamed of.

My greatest fear is: Well it used to be spiders...until a recent trip to the hypnotherapists, now probably heights.
The most courageous thing I have ever done is: Jump out of an airplane at 15,000 feet? See previous height fear!!
I am most proud of: My children.
Guiltless pleasure: Really good chocolate brownies. The ones that make you make you go 'OH MY GOD!' as you eat them!
Mantra I live by: It gets to be both!
Female role model: Michelle Obama - The woman is pure class.
Women-led brand I love: Peachaus - lingerie brand.

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