Discover the INCREDIBLE journeys of the women in our community.
In our Member Stories, we hear from our members about the experiences that have shaped them, the challenges they’ve overcome, and how they are driving impact in their industries and beyond.
Whitney Hawkings
Founder
FLOWERBX
After nearly two decades in fashion, I set out to bring the same level of beauty, consistency, and style to the flower industry. FLOWERBX delivers fresh, single-variety blooms straight from growers to doorsteps, luxury that’s effortless, elegant, and better for the planet.
Share an experience or challenge that has shaped you? Getting my first job out of school as Tom Ford’s PA at Gucci was a life-changing experience that shaped my entire career and who I am today.
Best piece of advice you have ever been given? Never hire people you don’t want to have dinner with.
What advice would you give to your younger self or a woman just starting her career? Get a very thick skin and be prepared to work harder than you ever have in your life.
What does success mean to you? ~
How do you handle challenges and changes? What's in your toolkit? ~
Why is it important to support women in business and women-led business? Every day presents a new set of challenges, not to mention the unprecedented macro conditions that we have faced over the past 5 years. From Brexit, Covid, Inflation, 2 wars and the cost of living crisis, on top of the every day challenges of running a start up – let’s just say it hasn’t been a smooth ride. I have learned and lived resilience, agility and stamina over the past few years.
60 Seconds with Whitney Hawkings
My inspiration is: My family.
My greatest fear is: Anything happening to my family.
The most courageous thing I have ever done is: Leave Tom Ford to start FLOWERBX.
I am most proud of: My family.
Guiltless pleasure: Red wine.
Mantra I live by: Feel the fear, but do it anyway.
Female role model: I am surrounded by so many incredible women. Chrissie Wheeler (The White Company Founder), Clare Hornby (Me and Em), Trinny, Carmen Busquets, Dr. Barbara Sturm, and Ruthie Rogers are all hugely successful founders for whom I have so much respect.
Women-led brand I love: Hurr, Peanut, Ruuby, Collagerie, Memo Press, WNU, Glassette, Sana Jardin among so many others.
SIGN UP FOR OUR NEWSLETTER
for the latest offers, brand stories and inspiration.