What does your brand on LinkedIn say about you and your business?
The use of LinkedIn has drastically changed over the last few years, going from a static networking platform where you put your CV to a social networking platform. We don’t want to buy from faceless companies anymore, we want to buy from real people. Branding on LinkedIn is now personal.
We were very excited that LinkedIn expert and Top Voice for the UK, Alexandra Galviz, joined us to share how we can stand out from the crowd digitally, attract ideal clients and make opportunities come to us, just by leveraging LinkedIn.
The takeaways from this session were:
– Understand the changes on LinkedIn
– How to make the most of the platform
– How to position yourself as a subject matter expert
– How to change your LinkedIn strategy
– Or if you don’t have one yet, how to get started
Authentic Alex was the former Head of Training and Development for a Foreign Exchange broker by the time she was 24 years old. Finding herself a round peg in a square hole she spent time learning what her values, passions, and skills were. Unable to find a role that aligned with all the above, Alex decided to create her own portfolio career.
She’s a LinkedIn Top Voice for the UK, placing her among the top most influential content creators on LinkedIn and an official LinkedIn Learning Instructor. She has since gone on to work with the likes of Shell, Deloitte, BP, Dyson, Microsoft and LinkedIn. She is also the co-founder of a global movement called #LinkedInLocal that has grown to 100 countries, in over 1,000 cities and reached over 100,000 members. A hashtag campaign that started with the intention of encouraging people to get offline and meet the people behind the profile for informal networking is now the longest and largest running campaign on LinkedIn.
You can access the recording of LinkedIn with Authentic Alex HERE