Being resonant: Communicating your Brand in Times of Crisis
Some brands are well placed to thrive in uncertain times but for others, getting people engaged may seem as an uphill battle. Do you wait until there are clearer opportunities or do you communicate a message of hope where relevant? This is when how you communicate your brand, values and vision becomes integral to how you survive and excel in a new normal.
Gabrielle Shaw is CEO and Founder of Gabrielle Shaw Communications, a global creative communications agency that partners with brands and entrepreneurs to unlock their purpose and sustainability initiatives, shape perceptions, and cultivate desire. Gabrielle and her team have worked on numerous ground-breaking campaigns utilising her international knowledge and strategic approach to optimising brand performance across all markets, including work with companies and high profile individuals wanting to create a legacy. This includes the agency’s award-winning global work for Peroni Nastro Azzurro and Selfridges’ Project Ocean. Gabrielle has represented and worked with some of the world’s best brands to build brand narrative and fame including luxury positioning for Diageo Reserve brands, Liberty, Ladurée, Selfridges & Co, Harrods, Starbucks, Corinthia Hotels, Krispy Kreme, Grace Hotels and the Bicester Village Shopping collection.