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Fly in the Face of Adversity: Fast Survival Facts with Lara Morgan

Having guided her business through SARS, Foot and Mouth and the September 11 attacks, serial entrepreneur Lara Morgan shares the business lessons she has learned and how to navigate uncertain times.
Lara is most widely known for building her own global leading brand licensing business, Pacific Direct, before selling a majority share of the company for £20 million.

Lara will be in conversation with Michelle de Klerk, Founder of The Women’s Chapter, sharing top actions on how to fly in the face of adversity. The conversation will be followed by an opportunity to ask Lara questions and draw on her knowledge and expertise. Lara is most widely known for building her own global leading brand licensing business, Pacific Direct, before selling a majority share of the company for £20 million.

She is proud mother of three and spends the majority of her time investing in great British innovations that genuinely improve the lives of others. Lara is passionate about supporting women along their entrepreneurial journey and helping them to understand what investors actually want.

Lara’s portfolio includes Scentered, a range of essential oil pulse point balms to restore and balance, as well as Company Shortcuts, Dryrobe, KitBrix, GATE8-luggage, Activbod and Yogi Bare. A Co-Founder of Start Up Britain, Lara is a regular commentator on current affairs and business issues with Sky and BBC News. She has been a finalist in the Veuve Clicquot Business Woman Award and is the author of Amazon best selling business book, More Balls Than Most.

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